Title- Conceptualizer
Location- Mumbai
Experience: 5+ years
No. of working days / timings- Monday to Friday (Flexible timings)
Company Overview
NeoNiche Integrated Solutions is a next-gen experiential marketing powerhouse with presence in Mumbai, Bangalore, New Delhi, and Singapore. Since 2011, we have evolved from an event management startup into one of India’s most admired full-service agencies. At NeoNiche we craft experiences that seamlessly blend creativity, strategy, and technology to empower brands and drive measurable outcomes. We believe every brand has a story to tell and we make them matter by engaging audiences emotionally. At our core NeoKnights, we honour the code of Respect, Care and Innovation.
🌐 Visit us: www.neoniche.com | LinkedIn: NeoNiche Integrated Solutions Pvt. Ltd.
Job Purpose
As a Conceptualizer – Copy & Concept, you will be responsible for leading ideation and storytelling across client pitches, campaigns, and strategic communication. You will drive narrative development, brand voice consistency, and creative articulation across formats. The role demands a strategic mindset, a passion for storytelling, and an eye for cultural relevance.
Key Responsibilities / Accountability
- Strategic Concept Development: Own the end-to-end development of ideas, concepts, and themes for events, campaigns, and internal initiatives, ensuring alignment with brand objectives and audience insights.
- Client Pitch Support & Creative Storytelling: Craft compelling narratives, decks, and scripts for client presentations, working closely with BD, strategy,
and creative teams to win business and enhance proposal impact. - Brand Voice & Messaging Alignment: Ensure consistency in tone, language, and brand positioning across content formats—whether digital, on- ground, or internal communication.
- Cross-Functional Creative Collaboration: Partner with design, digital, and delivery teams to translate ideas into visual storytelling, theme lines, and
end-to-end narratives. - Social Media Campaign Thinking: Contribute to the ideation and copywriting for social media content, employer branding campaigns, and thought leadership initiatives.
- Research, Trends & Insight Mining: Stay ahead of cultural, consumer, and category trends to infuse concepts with freshness and relevance.
Required Qualifications & Experience
- Graduate/Postgraduate in Communications, Journalism, Mass Media, English, or Marketing
- 5+ years of experience in creative copywriting, brand communication, or experiential/event marketing
- Exposure to integrated campaigns (digital + on-ground) and experience with B2B/B2C brands
- Proven experience in leading pitches, script writing, and concept presentations
- Ability to simplify complex ideas into compelling narratives and copy.
Required Skills & Competencies
- Strategic storytelling and creative ideation
- Strong command over written English with flair for impactful copy
- Excellent presentation and articulation skills
- Team collaboration and time management
- Visual and cultural awareness
- Ability to work in a high-pressure, fast-paced environment
