Drive GTM strategies, product positioning, launches, and sales enablement for B2B/SaaS products. Conduct market research, create messaging and assets, run campaigns, analyze performance, and gather customer feedback to inform the product roadmap and demand generation.
Job Title: Product Marketing Manager
Experience: 3–6 Years
Location: As per business requirement
We are looking for a Product Marketing Manager to drive product growth, customer loyalty, pricing strategy, and e-commerce initiatives. The ideal candidate should have experience in fintech, lending, or consumer technology, with strong analytical skills to improve margins, customer retention, and business growth.
Key Responsibilities- Design pricing, tenure, and product strategies to improve profitability.
- Build and manage customer loyalty/rewards programs.
- Analyze customer, repayment, and transaction data to identify growth opportunities.
- Manage customer database/CRM for segmentation and targeted campaigns.
- Launch and optimize e-commerce platform, product listings, pricing, and promotions.
- Conduct market research and competitor analysis.
- Track KPIs, create dashboards, and measure business performance.
- Collaborate with Product, Engineering, Finance, Operations, and Marketing teams.
- 3–6 years of Product Marketing, Product Management, or Growth experience.
- Experience in Fintech, Lending, Consumer Finance, or Consumer Tech.
- Hands-on experience designing and managing Customer Loyalty/Rewards Programs.
- Strong knowledge of Product Pricing, Unit Economics, and Margin Optimization.
- Experience analyzing customer, repayment, or transactional data.
- Experience with CRM/Customer Database Management and customer segmentation.
- Experience launching or managing E-commerce Platforms.
- Strong proficiency in Excel, SQL, Power BI/Tableau, or other analytics tools.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong communication and presentation skills.
- Experience working in African or Emerging Markets.
- Knowledge of device financing, digital lending, or BNPL products.
- Familiarity with marketing automation and customer lifecycle management
Company Website
https://mobihivelabs.com/
http://credithive.co.uk/
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