This role is for one of the Weekday's clients
Salary range: Rs 600000 - Rs 720000 (ie INR 6-7.2 LPA)
Experience: 3+ yrs
Location: Remote (India)
Job Type: full-time
We are looking for a creative and detail-oriented Mid-Senior Designer to contribute to a fast-paced FMCG-focused project, creating visually compelling digital content and campaign assets. This role is ideal for someone who combines strong design fundamentals with modern AI-powered creative workflows and motion design expertise. You will be responsible for developing high-quality visual content that enhances brand storytelling, drives engagement, and supports marketing objectives across digital platforms. The ideal candidate has experience working on consumer-facing brands, understands contemporary design trends, and can effectively leverage AI tools to accelerate creative production while maintaining exceptional quality standards. This is a highly collaborative role requiring the ability to transform creative concepts into impactful visual experiences within tight timelines and dynamic project environments
RequirementsKey Responsibilities
- Create engaging visual assets for digital marketing campaigns, social media platforms, and brand communication initiatives.
- Develop high-quality motion graphics, animations, and dynamic content that enhance audience engagement.
- Utilize AI-powered creative tools to accelerate ideation, design production, content generation, and creative experimentation.
- Design campaign creatives that align with brand guidelines and marketing objectives.
- Collaborate with marketing, content, and creative stakeholders to translate briefs into impactful visual solutions.
- Produce visually compelling assets optimized for digital-first consumer engagement.
- Create multiple creative variations for campaigns while maintaining consistency across brand touchpoints.
- Stay updated on emerging design trends, AI-driven creative technologies, and motion design best practices.
- Ensure all creative outputs meet quality, performance, and brand consistency standards.
- Manage project deliverables efficiently while meeting timelines and creative expectations.
- Strong experience in AI-led creative production and modern design workflows.
- Proficiency in motion design, animation, and visual storytelling.
- Advanced skills in Adobe After Effects, Figma, and digital design tools.
- Experience creating high-impact assets for FMCG, consumer brands, or digital marketing campaigns.
- Familiarity with AI-powered creative tools such as Midjourney, Freepik AI, Kling AI, or similar platforms.
- Strong understanding of typography, layout, color theory, branding, and motion principles.
- Ability to balance creativity, speed, and attention to detail in a deadline-driven environment.
- Experience developing content optimized for social media and digital engagement channels.
- Strong communication and collaboration skills with the ability to work effectively across teams.
- A portfolio demonstrating innovative design thinking, motion graphics expertise, and consumer-focused creative work.
- Self-driven mindset with the ability to manage multiple creative deliverables simultaneously.
- Passion for exploring emerging creative technologies and pushing the boundaries of visual communication.
