For over 30 years, Beghou Consulting has been a trusted adviser to life science firms. We combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all rooted in advanced analytics, to enhance commercial operations and boost sales performance.
Purpose of Job
Looking for a Marketing Ops/Growth Specialist to power our marketing tech stack. If you’re a tinkerer at heart—someone who loves setting up automation, juggling analytics, and fine-tuning websites—this role is for you. You’ll be our go-to for HubSpot expertise, CRM data governance, lead attribution, campaign tracking, and performance marketing coordination, while staying on top of new AI-driven tools and processes.
What You’ll Do:
- Own HubSpot marketing automation and CRM hygiene: Ensure data integrity, maintain clean and accurate records, optimize lead management processes, set up workflows, lead scoring, email nurture sequences, and segmentation, ensuring clear, actionable reporting.
- Work closely with the Content Specialist and Marketing Producer to ensure that data-driven insights shape content strategies and execution.
- Manage SEO and website analytics (GA4, Google Tag Manager), making basic tech edits and coordinating more complex changes with our agency.
- Oversee tracking pixels, UTMs, attribution models, and dashboards to monitor lead flows and campaign performance.
- Continuously explore new platforms, AI-driven tools, and emerging tech solutions to improve marketing efficiency and effectiveness.
- Utilize data enrichment and outreach tools (Apollo, LinkedIn Sales Navigator) for better targeting and prospect identification.
- Manage and optimize the marketing tool stack and CRM data governance, working closely with vendors to assess and improve performance across automation, analytics, and lead management tools.
- Assist with marketing attribution across channels
- Handle fundamental performance marketing tasks (LinkedIn Ads, Google Ads) with support from specialists or agencies when needed.
- Act as the internal point of contact for performance marketing and vendor management, coordinating with agencies on campaigns and managing Martech, analytics, and CRM vendor relationships.
You'll need to have:
- Solid HubSpot experience (marketing automation, workflows, reporting).
- Hands-on expertise in SEO and analytics (GA4, GTM).
- Strong grasp of attribution, tracking (UTMs), and data analytics, including the ability to create or interpret reports.
- Comfort with setting up and troubleshooting basic ad campaigns on LinkedIn and Google.
- Willingness to experiment with AI-powered tools and platforms to optimize workflows.
- Background in B2B or professional services marketing.
- Familiarity with SQL or Power BI for deeper reporting and data visualization.
- Experience with A/B testing and conversion rate optimization (CRO).
- Exposure to healthcare, life sciences, or similarly complex sectors is a plus.
- We treat our employees with respect and appreciation for both their contributions and their individuality.
- We value our employees' diverse talents and abilities, fostering a supportive, collaborative, and dynamic work environment that encourages professional and personal growth.
- You will have the opportunity to collaborate with and learn from colleagues at all levels of the organization, promoting teamwork and success in every project.
- We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients but also to becoming leaders in sales and marketing analytics.
