Job Description:
Job Purpose/Overview
This is a critical feeder role to Global / Regional Marketing
-
The objective of the Role is to apply flywheel to build a strong brand funnel that allows customer conversion (from awareness, consideration, conversion to loyalty) to build strong brand equity.
-
Create significant value for Royal Canin India by leveraging Global Portfolio opportunities and Developing Local Portfolio Innovation through possibilities of India Packing Center, in collaboration with other functions.
-
Achievement of key Business objectives and financials, particularly in terms of revenue, profit and cost leadership.
-
Responsible for marketing talent development, engagement, and effectiveness. Ensure Royal Canin India has the right organization structure and people - delivering business excellence for India and creating best practices for entire region.
What are we looking for?
Digitally savvy, functionally strong, marketing leader needs to build a center of excellence in the function to cater the needs to the business to accelerate growth in rapid growth market. Self-motivated leader who can persuade and sell ideas up, down and across the organization internally and externally.
Must Have Skills:
-
Category Manager Roles
-
Leading Teams
-
Innovation experience
-
Experience in Digital Media
-
Possess strong strategic agility and demonstrated ability to implement business strategies to gain competitive advantages.
-
Technical knowledge in: ECOMM, marketing campaigns, KPIs, dashboards, SEO, SEM, programmatic, Google Ads, Email marketing (CRM), Media management, Apps development.
-
Agency Management
What will be your key responsibilities?
-
Portfolio Development
-
Work with R&D, Supply, Sales to build the innovation pipeline for packing center and ensure that we meet the timelines of the project.
-
Draw up a 3-year roadmap for the Portfolio (global & local) that ensures sufficiency for high growth
-
Digital Strategy, Activation & Media planning.
-
Driven by flywheel, develop a clear digital marketing strategy & execute to leverage the potential of social media, search & other online touch points to improve reach & build engagement, drive recommendation, enhance conversion & loyalty.
-
Improve the brand equity to be considered (1) worth the price and (2) being an expert in pet health.
-
Leverage global CMI to bring in clear actionable Consumer insights through consumer research (global & local) and Convert insights in actions and programs to accelerate the growth of the business
-
Define and track KPIs to measure success across digital marketing initiatives, ensuring data-driven decision-making and continuous improvement in targeting, campaigns, and engagement.
-
Lead media planning and ensure the marketing budgets are efficiently used to deliver the marketing objectives.
-
Build the capabilities to acquire & manage the data in compliance with GDPR, global & local guidelines.
-
Effectively allocate the A&CP budget and resources to ensure effective ROI according to global principles.
-
Talent Development
-
Build a robust pipeline of Marketing Talent in Royal Canin India
-
Elevate marketing capabilities to bring center of excellence vision to life by delivering business excellence for India and creating best practices for entire region.
-
Inspire and engage the Marketing team and drive a high-performance culture within team and across organization.
-
India Leadership team
-
Play an active role in the India Leadership in managing the India P&L
-
Role model leadership behaviors in HPC, 5 principles & RC Values (Team before Individual) beyond the scope of individual function
-
Drive common agenda within LT and engage all stakeholders local, regional, global & external to drive better collaboration & strong performance
-
Play active role in stepping up the effectiveness of S&OP+ (Feeder, Step and overall).
-
Lead by example in establishing compliance & Governance culture.
What can you expect from Mars?
-
Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
-
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
-
Best-in-class learning and development support from day one, including access to our in-house Mars University.
-
An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
