Manager - SEO

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About the Role:

We are looking for a results-driven SEO Manager to lead our organic growth strategies in the Indian market. You will be responsible for driving search visibility, increasing organic traffic, and improving conversions across multiple digital platforms. This role requires a blend of technical SEO expertise, strategic thinking, and leadership skills to manage a team and execute high-impact SEO campaigns.

Key Responsibilities:

• SEO Strategy & Execution: Develop and implement data-driven SEO strategies to improve search rankings and organic traffic for the Indian market.
• On-Page & Technical SEO: Optimize website structure, content, metadata, and internal linking to enhance search visibility. Conduct regular site audits and implement fixes.
• Off-Page SEO & Link Building: Develop and execute effective link-building strategies to improve domain authority.
• Content & Keyword Optimization: Collaborate with content teams to ensure SEO-friendly content, targeting high-intent keywords.
• Local & E-commerce SEO: Optimize for Google My Business, local search, and e-commerce platforms (if applicable).
• Marketplace SEO: Optimize product listings, conduct keyword research, improve rankings, analyze performance, enhance visibility, manage content, track trends, and drive organic traffic & product sales.
• Analytics & Reporting: Monitor key SEO KPIs (traffic, rankings, conversions) using tools like Google Analytics, Search Console, and SEMrush/Ahrefs. Generate reports with actionable insights.
• Team Leadership: Manage and mentor a team of SEO specialists, setting goals and guiding performance.
• Collaboration: Work closely with developers, content creators, and digital marketing teams to ensure alignment with overall business objectives.
• SEO Trends & Algorithm Updates: Stay updated on Google algorithm changes and emerging SEO trends to implement best practices.

Requirements:

✅ Minimum 3 years of SEO experience, with 2+ years in a managerial role.
✅ In-depth knowledge of Google’s algorithms, ranking factors, and search engine best practices.
✅ Hands-on experience with SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
✅ Strong understanding of technical SEO, including schema markup, site speed, and mobile optimization.
✅ Experience with content marketing & keyword research tailored for the Indian audience.
✅ Knowledge of local SEO strategies and optimization for multilingual content (preferred).
✅ Proficiency in Google My Business, and e-commerce SEO .
✅ Team management & stakeholder communication experience.
✅ Basic knowledge of HTML, CSS, and JavaScript is a plus.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.