Leads strategic public relations and communications initiatives, including media relations, corporate and crisis communications, reputation management, earned media outreach, integrated campaigns, press materials, events, reporting, and new business pitches. Builds relationships with journalists, influencers, and industry stakeholders; collaborates across creative, digital, social, and client teams; ensures compliance with brand and legal standards; and mentors junior PR professionals.
The role is responsible for developing and executing strategic public relations initiatives that strengthen brand reputation, enhance media visibility, and support business objectives across clients. The incumbent will lead media relations, corporate communications, reputation management, crisis communications, and integrated PR campaigns while collaborating with internal and external stakeholders. The role focuses on building strong relationships with media, influencers, and industry partners to deliver impactful communication strategies that enhance brand credibility and engagement.
Job Description:
Key Responsibilities
- Develop and execute strategic public relations and communication plans aligned with client business objectives.
- Build and maintain strong relationships with journalists, editors, media houses, influencers, and industry stakeholders.
- Lead proactive media outreach to secure high-quality earned media coverage across print, digital, television, radio, and online platforms.
- Draft and review press releases, media pitches, speeches, articles, thought leadership content, Q&As, briefing documents, and other communication materials.
- Manage media interactions, interviews, press conferences, product launches, and corporate events.
- Monitor media coverage, industry trends, and competitor activities to identify communication opportunities and potential risks.
- Develop and execute crisis communication strategies, issues management plans, and reputation management initiatives.
- Collaborate with Creative, Digital, Social Media, Content, and Client Servicing teams to deliver integrated communication campaigns.
- Prepare campaign reports, media analysis, share of voice reports, and PR measurement dashboards with actionable insights.
- Support new business pitches by developing communication strategies, PR proposals, and media engagement plans.
- Ensure adherence to brand guidelines, communication standards, legal requirements, and organizational policies.
- Mentor junior team members, provide strategic guidance, and contribute to capability building within the PR function.
Experience & Qualifications
- 4 to 6 years of relevant experience in Public Relations, Corporate Communications, Media Relations, Reputation Management, or Strategic Communications, preferably within a PR agency, communications consultancy, or corporate communications function.
- Bachelor's degree in mass communication, Journalism, Public Relations, Marketing, English, Business Administration, or a related field. A postgraduate qualification in Communications or an MBA is an added advantage.
- Proven experience in developing and executing integrated PR campaigns for corporate, consumer, lifestyle, technology, or B2B brands.
- Strong network and working relationships with journalists, editors, media houses, and digital publications.
- Excellent writing, editing, storytelling, and verbal communication skills with experience creating press releases, media kits, opinion pieces, and executive communications.
- Experience in media monitoring, campaign measurement, crisis communications, and reputation management.
Location:
MumbaiBrand:
Dentsu CreativeTime Type:
Full timeContract Type:
Permanentdentsu Mumbai, Maharashtra, IND Office
Mumbai, India
Similar Jobs
AdTech • Marketing Tech
Develop and execute public relations and communications strategies, manage media and influencer relationships, lead outreach and earned-media campaigns, create communication materials, and oversee crisis and reputation management. The role also supports events, reporting, new-business pitches, brand compliance, and integrated campaigns while mentoring junior team members and collaborating with creative, digital, social, content, and client-service teams.
AdTech • Marketing Tech • Software
Develop and execute public relations and corporate communications strategies, lead media relations and outreach, manage crisis and reputation initiatives, create communication materials, oversee PR campaigns and events, analyze media performance, support new business pitches, and mentor junior team members. The role builds relationships with journalists, influencers, and industry stakeholders while ensuring brand, legal, and communication standards are followed.
Hospitality
Manages public relations for Benchmark Resorts & Hotels properties and portfolio campaigns. Responsibilities include media and influencer relations, story development, press materials, crisis communications support, campaign coordination, content development, media visits, reporting, and maintaining PR resources. The role partners with hotel teams, corporate stakeholders, and external agencies to generate coverage, execute integrated campaigns, and strengthen portfolio visibility.
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
