Develop and execute public relations and corporate communications strategies, lead media relations and outreach, manage crisis and reputation initiatives, create communication materials, oversee PR campaigns and events, analyze media performance, support new business pitches, and mentor junior team members. The role builds relationships with journalists, influencers, and industry stakeholders while ensuring brand, legal, and communication standards are followed.
The role is responsible for developing and executing strategic public relations initiatives that strengthen brand reputation, enhance media visibility, and support business objectives across clients. The incumbent will lead media relations, corporate communications, reputation management, crisis communications, and integrated PR campaigns while collaborating with internal and external stakeholders. The role focuses on building strong relationships with media, influencers, and industry partners to deliver impactful communication strategies that enhance brand credibility and engagement.
Job Description:
Key Responsibilities
- Develop and execute strategic public relations and communication plans aligned with client business objectives.
- Build and maintain strong relationships with journalists, editors, media houses, influencers, and industry stakeholders.
- Lead proactive media outreach to secure high-quality earned media coverage across print, digital, television, radio, and online platforms.
- Draft and review press releases, media pitches, speeches, articles, thought leadership content, Q&As, briefing documents, and other communication materials.
- Manage media interactions, interviews, press conferences, product launches, and corporate events.
- Monitor media coverage, industry trends, and competitor activities to identify communication opportunities and potential risks.
- Develop and execute crisis communication strategies, issues management plans, and reputation management initiatives.
- Collaborate with Creative, Digital, Social Media, Content, and Client Servicing teams to deliver integrated communication campaigns.
- Prepare campaign reports, media analysis, share of voice reports, and PR measurement dashboards with actionable insights.
- Support new business pitches by developing communication strategies, PR proposals, and media engagement plans.
- Ensure adherence to brand guidelines, communication standards, legal requirements, and organizational policies.
- Mentor junior team members, provide strategic guidance, and contribute to capability building within the PR function.
Experience & Qualifications
- 4 to 5 years of relevant experience in Public Relations, Corporate Communications, Media Relations, Reputation Management, or Strategic Communications, preferably within a PR agency, communications consultancy, or corporate communications function.
- Bachelor's degree in mass communication, Journalism, Public Relations, Marketing, English, Business Administration, or a related field. A postgraduate qualification in Communications or an MBA is an added advantage.
- Proven experience in developing and executing integrated PR campaigns for corporate, consumer, lifestyle, technology, or B2B brands.
- Strong network and working relationships with journalists, editors, media houses, and digital publications.
- Excellent writing, editing, storytelling, and verbal communication skills with experience creating press releases, media kits, opinion pieces, and executive communications.
- Experience in media monitoring, campaign measurement, crisis communications, and reputation management.
Location:
MumbaiBrand:
Dentsu CreativeTime Type:
Full timeContract Type:
PermanentSimilar Jobs
AdTech • Marketing Tech
Develop and execute public relations and communications strategies, manage media and influencer relationships, lead outreach and earned-media campaigns, create communication materials, and oversee crisis and reputation management. The role also supports events, reporting, new-business pitches, brand compliance, and integrated campaigns while mentoring junior team members and collaborating with creative, digital, social, content, and client-service teams.
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
Business Analyst responsible for analyzing and translating business requirements into functional specifications and user stories for Avaloq-based wealth management platforms. The role supports digital transformation initiatives, collaborates across business and IT teams, manages stakeholders, and operates within Agile delivery environments using Jira and Confluence. Experience with global multinational banks is preferred.
Top Skills:
AgileAvaloqConfluenceJIRA
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
Manage end-to-end transaction banking and retail payments projects within the BFSI sector, including compliance and regulatory initiatives. Lead Agile delivery, ISO 20022 payments projects, stakeholder communications across multiple geographies, release cycles, delivery management, RAID tracking, escalations, and senior stakeholder engagement. Mobile release management experience is preferred.
Top Skills:
AgileConfluenceIso 20022JIRA
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
