Lead data-driven performance marketing for ecommerce: design and optimize acquisition/retention campaigns, manage advertising budgets and bid strategies, measure ROI, improve processes, and provide actionable customer insights.
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Job Description
Manager - Business AnalyticsThis position is responsible for building and implementing data driven performance marketing initiatesfor the Ecommerce vertical of the business.
Develop and execute data-driven performance marketing strategies to drive customer acquisition,retention, and revenue growth
Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces
Assess current practices and enhance to improve efficiency
Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieveperformance KPIs
Measure ROI of online marketing campaigns
Monitor budget distribution and performance of ad campaigns
Establish new data gathering and analysis techniques within the organization
Drive data based decision making by providing actionable insights from customer behaviour and buyingpatterns and engagement across various touch points
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What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
