Lead development and implementation of data solutions to drive ecommerce marketing analytics. Evaluate performance marketing campaigns, measure ROI, monitor ad budgets, establish data-gathering methods, provide actionable customer insights, and conduct competitive benchmarking to improve efficiency and decision-making.
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Job Description
Senior Manager - Business AnalyticsThis position is responsible for building and implementing solutions to drive the performance analytics initiatives for the Ecommerce vertical of the business.Must have Excel experience. Good to have Python experience.
- Manager Analytics will be responsible for building and implementing data solutions to drive marketing
analytics initiatives
• Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces
• Assess current practices and enhance to improve efficiency
• Measure ROI of online marketing campaigns
• Monitor budget distribution and performance of ad campaigns
• Establish new data gathering and analysis techniques within the organization
• Drive data based decision making by providing actionable insights from customer behaviour and buying
patterns and engagement across various touch points
• Conduct competitive research and analyze benchmarking data
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What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
