Lead Generation Specialist

Bright Future (BF) is an NGO based in Mumbai that empowers youth to make informed decisions about their career and thus enables them to transform their passion into gainful employment through life skills development, career development, mentoring support, internships, and placement opportunities. Bright Future also builds capacities of key stakeholders like parents and schools who play an instrumental role in creating a conducive environment for enabling youth to make informed decisions independently about their career and life.

Website - https://brightfutureindia.org/

Position Overview

The Lead Generation Specialist will play a crucial role in identifying and cultivating potential donors who align with our mission. This position requires a strategic thinker with excellent research skills, a keen understanding of the nonprofit sector, and the ability to engage effectively with diverse audiences.

Key Responsibilities

1. Research and Identify Prospects

• Identify potential corporate donors through online research, industry publications, and lead databases.
• Create and maintain a database of qualified leads.
• Utilize various tools and techniques to identify key decision-makers within target companies.

2. Outreach and Engagement

• Conduct outbound outreach via email, phone, and social media to introduce our Organizations Program to potential donors.
• Qualify leads by assessing their needs, budget, and timeline.
• Set up initial discovery calls to gather more information about potential Donors' CSR intervention.

3. Meeting Coordination

• Collaborate with the Fundraising team to schedule meetings and program demonstrations with qualified donor prospects.
• Ensure all relevant information about the meetings, including participant profiles and objectives, is communicated to the Fundraising team.

4. Follow-Up

• Maintain regular communication with leads to nurture relationships and keep them engaged.
• Handle responses and inquiries from potential donors promptly and professionally.
• Update the Fundraising team with lead information and interaction history.

5. Market Research

• Stay updated on industry trends, competitor activities, and market developments.
• Provide insights and feedback to the Fundraising teams to refine strategies.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• Proven experience in lead generation, inside sales, or presales support, preferably in a B2B environment.
• Excellent communication skills, both written and verbal.
• Proficiency in using CRM software and lead generation tools.
• Strong organizational skills with the ability to manage multiple tasks and prioritize effectively.
• Self-motivated, results-oriented, and a team player.