JOB INTRODUCTION:
A Performance Marketing Specialist focuses on driving measurable results in digital advertising through targeted campaigns across platforms like Google, Facebook, and Instagram. They analyze data to optimize campaigns, manage budgets, and ensure a high return on ad spend (ROAS). The role requires expertise in analytics, audience segmentation, and digital ad tools to maximize conversion rates. Ultimately, they aim to grow revenue while keeping acquisition costs low by continually refining strategies based on performance data.
ROLES & RESPONSIBILITIES:
● Perform daily account management on Google Ads or other search platforms
● Understand client goals, create and execute strategies to exceed defined goals
● Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels
● Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
● Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of
importance in accordance with client goals.
● Communication to team and management on project development, timelines, and results.
● Work with leadership to explain and modify strategic plans
● Understand and stay current on industry trends, competitive landscape, and internal product development efforts
● Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth.
● Be responsible for Team Growth and planning personal development programs for subordinates.
● Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate
about Search and internet marketing
● Have an outstanding ability to think creatively, and identify and resolve problems
● Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
● Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet
marketing initiatives and achieving client goals
● Have high levels of integrity, autonomy, and self-motivation
● Have excellent analytical, organizational, project management skills including demonstrated ability to think
end-to-end
JOB QUALIFICATION & SKILL SETS:
● -Proven years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
● -In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
● Analytical approach + Data-Driven Thought Process + Optimization mindset
● The ability to think creatively, own things and work independently in a fast-paced environment
● A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
● Competency in Excel and PowerPoint for analysis & presentations
● Excellent communication skills and problem-solving abilities
PERKS & BENEFITS:
Pick up and drop services from Thane station to Head Office
Compliance Benefits
Rewards & Recognition
