Ink In Caps, Founded in 2017 is a Mumbai-based Design+Tech+Experience company that serves as your partner and guide in the digital world.
As the flag bearers of continual tech progress, we firmly focus on harnessing advanced technologies to create long-lasting Brand experiences.
Presently our offerings include Metaverse Development, Projection Mapping, Mobile & Web development, Virtual Reality, Augmented Reality, VFX, 3D & 2D Animation, Virtual Events, and On-ground Activations, making IIC a full-service agency from idea genesis to execution.
We thoroughly study your needs and understand the degree of impact required for the target audience catering to their specific tastes.
By providing you with a detailed understanding of technology, assessment of strategy, and competitive analysis, we determine your brand’s unique flavor and cultivate your story to create an honest and evocative experience, tailor-made to fit your brand requirement.
Our IPs entailing SaaS products- V-Tour, V-Retail & V-Verse, are a result of the fostered culture of innovation and our mission to Deduce, Engage and Enable.
http://www.iiclab.com/
Job Title: Head of Strategy – Innovation, Efficiency & IPs
Location: Mumbai
Reports to: Co-Founder
Function: Strategic Leadership, Innovation Strategy, Operational Efficiency, Product Strategy ✨
Overview:
We’re looking for a dynamic, multi-disciplinary Head of Strategy to join IIC’s core leadership team. This role goes beyond conventional strategy functions
it’s about shaping the future of how we work, what we build, and how we innovate.
You’ll be the force driving cross-departmental efficiencies, next-gen client innovations, and strategic evolution of our IPs and SaaS platforms (like
Martech, V-Retail, V-Estate). From internal frameworks to external impact, your role is central to making IIC smarter, faster, and more future-ready. 🧩
Key Responsibility Areas (KRAs)
1.️Organizational Strategy & Operational Efficiency
“Build the machine that builds everything.” Audit and optimize internal processes across departments (Sales, Design,
Tech, Production, HR, Finance, etc.)
Create cross-functional SOPs and “ways of working” playbooks that drive speed, accountability, and quality.
Monitor team performance metrics in collaboration with Founders, HR, and Ops; intervene when systemic inefficiencies are spotted.
Work closely with HR to build OKR/KPI frameworks that tie individual and team goals to company-level strategy. Implement internal dashboards, rituals (e.g., Monday Priorities, Friday Reviews), and scorecards to align leadership teams. Identify bottlenecks and champion automation/digitization of repetitive workflows via Notion, AI tools, or custom stacks.
2.🚀 Client Innovation & Strategic Consulting
“Be the strategic architect behind our most iconic experiences.” Work directly with Founders, Creative, and Tech teams to translate client
briefs into powerful strategy-first narratives. Lead innovation sessions for marquee accounts (e.g., BMW, Adani, Oberoi
Realty) to uncover fresh formats, platforms, and ideas.Act as a Strategic Director in new business pitches—crafting narratives,
problem statements, value propositions, and strategic roadmaps. Build innovation frameworks tailored to client domains: real estate, automotive, BFSI, lifestyle, or immersive tech. Guide the evolution of client project strategies—from conceptual phase to activation—ensuring strategic consistency and impact.
3.🧬Internal Product/IP Strategy (V-Retail,V-Estate,etc.) “Shape the roadmap of tomorrow’s products.”
Own the strategic roadmap of internal IPs (e.g., V-Retail AI, V-Estate 2.0) in collaboration with Product, Design, Tech, and Founders.
Conduct competitive benchmarking, market research, and user feedbackloops to define product-market fit.
Build GTM (Go-to-Market) frameworks, feature prioritization matrices, and monetization strategies. Evaluate product performance post-deployment and lead retrospectives to course-correct or scale.
Define positioning, messaging, and product storytelling for internal demos, investor decks, or external partners.
🎯Key Outcomes & Success Metrics
25–30% improvement in internal project delivery timelines via optimized processes.
Strategic involvement in 80% of new business pitches and key client campaigns.
At least 2 internal IPs redefined, rebranded, or launched with strategic clarity per year.
Measurable reduction in cross-team friction and operational escalations.
Increase in innovation-led upsell/retention in top 5 accounts.
🧠Skills & QualitiesWe Value
Strategic Thinking
Systems thinking and second-order reasoning.
Ability to zoom in (micro) and zoom out (macro) fluidly.
Familiarity with innovation models (e.g., First Principles, Jobs-To-Be-Done, Blue Ocean). Communication & Leadership
Exceptional articulation—verbal, visual, and written.
Comfort in C-level presentations, decks, or investor forums.
Ability to lead with influence—not just hierarchy.
Analytical & Operational Rigor
Experience with Notion, Airtable, Miro, or project management tools.
Comfort with dashboards, KPIs, and quantitative thinking.
Creative Empathy
Intuition for design, culture, brand storytelling, and emerging tech.
Eye for translating intangible ideas into tangible outcomes.
🔍
Experience & Background
6–12 years in strategy consulting, innovation, brand/creative strategy, or product leadership.
Experience in cross-functional environments—startups, creative tech, SaaS, or consulting firms.
Background in design, tech, or business is a plus (but not a constraint).
🌟
Why Join IIC?
We’re not a traditional agency or a SaaS shop. We are building a category- defining, phygital innovation company and this role puts you at the heart of it.
You’ll work directly with visionary founders, ambitious creatives, and tech innovators across India and beyond.
If you love ambiguity, solving hard problems, and leaving a dent in how brands, spaces, and screens behave this is for you.
