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Weekday, Inc.

Influencer Marketing Executive- Fashion

Posted 21 Days Ago
Be an Early Applicant
In-Office
Mumbai, Maharashtra, IND
Junior
In-Office
Mumbai, Maharashtra, IND
Junior
Manage influencer sourcing, gifting, styling coordination and deliveries. Build and maintain influencer relationships and databases. Execute influencer campaigns with PR and brand teams, track performance, handle logistics, and report on engagement and outcomes. Spot trends and advise strategy.
The summary above was generated by AI

This role is for one of the Weekday's clients

Salary range: Rs 100000 - Rs 550000 (ie INR 1 - 5.5 LPA)

Min Experience: 1+ years

Location: Mumbai

JobType: full-time


Requirements

Key Responsibilities:

1. Influencer Sourcing & Styling Coordination:
 Curate and manage influencer gifting and sourcing—across apparel, accessories, jewelry, and footwear
 Coordinate end-to-end product deliveries to influencers and creators
 Maintain an updated database of influencers, stylists, and management contacts

2. Influencer Relationship Management:
 Build and nurture strong relationships with influencers and their teams
 Understand individual aesthetics to provide styling suggestions that feel authentic
 Be the go-to point of contact for influencer queries, fittings, and product sourcing

3. Campaign Execution:
 Work with internal PR and brand teams to plan, launch, and monitor influencer campaigns
 Ensure content creation aligns with campaign goals and brand voice
 Track deliverables, timelines, and performance metrics

4. Industry Awareness & Trend Spotting:
 Stay ahead of emerging creators, viral trends, and what’s shaping fashion conversations online
 Share insights regularly to guide campaign and influencer strategy

5. Reporting & Coordination:
 Manage logistics: sample tracking, returns, and documentation
 Prepare campaign reports—highlighting engagement, content quality, and key results
 Troubleshoot any last-minute issues during activations or deliveries

What We’re Looking For:
 1–3 years of experience in influencer marketing, fashion PR, celebrity sourcing, or content coordination
 A strong understanding of influencer ecosystems, especially within fashion, beauty, and lifestyle
 Excellent communication and relationship-building skills
 Obsessed with social media, creators, and pop culture
 Highly organized, proactive, and able to thrive in a fast-paced environment
 A degree in Fashion, Mass Media, Communications, or Marketing is preferred

Must-have skills

influencer marketing,Influencer Relationship, Campaign Execution

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