This role is for one of the Weekday's clients
Salary range: Rs 100000 - Rs 300000 (ie INR 1-3 LPA)
Min Experience: 1 years
Location: India
JobType: full-time
We are looking for a dynamic Influencer Marketing Specialist to lead end-to-end influencer strategy and execution for high-impact beauty campaigns spanning makeup and dermatology segments. This role focuses on building and scaling a diverse creator ecosystem across India, leveraging micro and macro influencers to drive brand awareness, engagement, and conversions. You will play a key role in shaping campaign narratives, managing creator relationships, and ensuring high-quality content delivery aligned with brand goals. The ideal candidate is both creative and data-driven, with a strong understanding of regional audiences and the ability to execute campaigns at scale.
Requirements
Key Responsibilities
- Develop and execute end-to-end influencer marketing strategies across beauty and skincare categories
- Build and manage a strong network of micro, macro, and regional creators across India
- Identify and onboard relevant influencers aligned with campaign objectives and target audiences
- Collaborate with agencies and internal teams to ensure smooth campaign execution
- Review and approve influencer content to maintain quality and brand consistency
- Drive regional storytelling by adapting campaigns to different languages and audience nuances
- Track and analyze campaign performance including reach, engagement, and conversions
- Optimize campaigns based on insights and performance metrics
- Manage timelines, deliverables, and communication across multiple campaigns
What Makes You a Great Fit
- 1–2 years of hands-on experience in influencer marketing, especially in beauty, UGC, or dermatology campaigns
- Strong network of influencers across multiple regions in India
- Good understanding of micro and macro influencer ecosystems
- Ability to balance strategy with execution in fast-paced environments
- Strong knowledge of regional content trends, language, and audience behavior
- Excellent communication and relationship management skills
- Data-driven mindset with the ability to track and optimize campaign performance
- Attention to detail in content review and campaign coordination
- Passion for beauty, skincare, and digital content trends
