Lead and scale the marketing function for a B2B enterprise technology company. Develop overall strategy, manage and mentor the marketing team, drive event, product, performance, brand, and demand-generation initiatives, and collaborate with sales, product, customer success, and leadership. Own positioning, go-to-market programs, digital campaigns, thought leadership, budgets, KPIs, pipeline growth, revenue impact, and marketing ROI.
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
Experience: 8+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full-time
We are looking for a dynamic and results-driven Head of Marketing/ Chief Marketing Officer to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience in B2B enterprise marketing within the CRM, ERP, MarTech, or CPaaS ecosystem. The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact.
Requirements
Key Responsibilities
1. Marketing Strategy & Leadership
- Develop and execute the overall marketing strategy aligned with business growth objectives.
- Build, mentor, and lead a high-performing marketing team across multiple functions.
- Collaborate closely with Sales, Product, Customer Success, and Leadership teams to drive business outcomes.
- Establish and track marketing KPIs, ensuring measurable contribution to pipeline and revenue growth.
2. Event Marketing
- Own and execute the companyโs event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables.
- Drive brand awareness, lead generation, and customer engagement through impactful event programs.
- Measure event effectiveness and optimize ROI through data-driven insights.
- Build relationships with industry associations, partners, and event organizers.
3. Product Marketing
- Define product positioning, messaging, and value propositions for enterprise customers.
- Lead go-to-market strategies for product launches, feature releases, and new market initiatives.
- Conduct market research, competitive analysis, and customer insights to strengthen product positioning.
- Enable sales teams with compelling collateral, presentations, case studies, and sales tools.
4. Performance Marketing
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
- Drive demand generation, lead acquisition, and conversion optimization initiatives.
- Manage marketing budgets effectively to maximize ROI and campaign performance.
- Utilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition.
5. Brand & Enterprise Marketing
- Strengthen brand visibility and market presence within target enterprise segments.
- Develop integrated marketing campaigns that support business growth and market expansion.
- Create thought leadership initiatives to establish the company as an industry leader.
Required Qualifications
- MBA from a reputed business school (strongly preferred).
- B.Tech or equivalent technical degree (preferred).
- 8+ years of progressive marketing experience with a strong career growth trajectory.
- Proven experience leading and managing marketing teams.
- Experience working with enterprise customers in B2B environments.
- Prior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies.
- Excellent verbal and written communication, presentation, and stakeholder management skills.
- Strong analytical mindset with the ability to translate marketing efforts into measurable business outcomes.
Preferred Candidate Profile
- Demonstrates a clear track record of business impact and value creation across previous organizations.
- Has successfully built and scaled marketing functions in high-growth technology companies.
- Possesses strong leadership presence and executive-level communication skills.
- Combines strategic thinking with hands-on execution capabilities.
- Comfortable working in fast-paced, growth-oriented environments.
Multi-channel Marketing, B2B Marketing, Demand Generation
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