Role Purpose
To lead and execute a business-aligned APAC marketing strategy that drives demand generation, pipeline impact, and brand strength, while defining and governing a clear regional–local operating model and representing APAC within the global marketing organization.
Location: Shanghai
Key Responsibilities
- Define and drive the APAC marketing strategy and roadmap aligned to business growth priorities
- Establish and operate the regional–local marketing operating model, ensuring clarity of roles and decision rights
- Lead and develop a high-performing APAC marketing team focused on enablement, standards, and insight
- Lead demand generation strategy and ensure measurable pipeline and revenue impact
- Build and scale digital marketing and analytics capabilities, with clear ROI discipline
- Partner with sales and business unit leaders to improve conversion, prioritization, and commercial outcomes
- Own APAC product and technical marketing standards, including value propositions and sales enablement frameworks
- Strengthen brand positioning and market visibility across APAC
- Define and govern regional brand, content, and digital standards that reduce local workload and increase consistency
- Drive internal brand engagement and employer branding initiatives in partnership with People & Culture teams
- Manage marketing investments with a strong focus on effectiveness and ROI
- Be the primary APAC interface to Global Marketing, ensuring pragmatic adoption of global assets and strong APAC representation
Measures of Success
- Effective and well-understood regional–local operating model
- Strong credibility and alignment with sales and business unit leadership
- Clear and measurable contribution of Marketing to APAC revenue pipeline
- Improved quality and effectiveness of product marketing and sales enablement materials
- Consistent brand visibility and messaging standards across APAC markets
- Established data-driven marketing discipline with clear ROI tracking
Candidate Profile
- Master’s degree in Marketing or Business Management
- 10–15 years of experience in B2B, industrial, or engineered solutions environments
- Proven leadership experience in a multi-country or regional APAC marketing role, preferably in an international company
- Experience in marketing strategy, demand generation and commercial impact
- Experience working closely with product management, engineering, or application teams
- Experience in digital marketing and analytics
- Ability to operate effectively across cultures and influence senior stakeholders
- Strong execution focus with a business-first mindset
Role Value Proposition
- Opportunity to shape the future marketing model during a critical high-growth APAC region
- Work closely with senior regional leadership and global teams
- Build a scalable, disciplined, commercially credible, modern, and digital-first marketing function
- Direct visible impact on business growth, capability building, and long-term regional effectiveness
- Play a key strategic role in strengthening Munters’ position as a leader in energy-efficient and sustainable climate solutions across APAC
Core Competencies
Business & Commercial Acumen
Drives marketing as a growth and revenue engine, with strong understanding of sales cycles, pipeline dynamics, and ROI. Regional–Local Operating Model Leadership
Designs and governs clear regional vs. local roles, decision rights, and guardrails in complex multi-country environments. Demand Generation & Growth Leadership
Builds scalable demand generation strategies and ensures measurable commercial impact. Product & Technical Marketing Excellence
Translates complex engineered solutions into compelling value propositions, segment narratives, and sales enablement frameworks. Digital & Data-Driven Marketing
Leverages digital platforms, analytics, and insights to improve effectiveness and decision-making with clear ROI discipline. Stakeholder Influence & Cross-Cultural Leadership
Builds trust-based relationships across sales, business, global teams, and diverse cultures. Strategic Thinking with Execution Discipline
Sets clear strategic direction while ensuring pragmatic, structured execution aligned to business priorities.
