Lead the marketing team while driving automation and AI strategies to enhance global marketing operations and collaboration.
About us:
At ATOSS Software SE, we are driving the future of workforce management. With our software products, we are helping our customers to work more creatively, intelligently and humanely, revolutionizing and optimizing the interplay between profitability and humanity. With 19 consecutive years of record growth, inclusion in the SDAX and TecDAX, we continue to expand globally.
Be the driving force behind innovation as the Head of Marketing India GCC . Lead a high-performing team to transform marketing operations through advanced automation and AI-driven strategies. This role is pivotal in shaping scalable global marketing frameworks, fostering collaboration, and pioneering cutting-edge solutions to propel business growth and engagement.
Key Responsibilities:
- Lead Global Capability Center Marketing Team: Build, mentor, and manage a high-performing marketing team in India.
- Drive Automation: Implement and optimize marketing automation platforms to streamline campaigns.
- Develop and execute data-driven B2B SaaS marketing strategies to drive demand generation, customer acquisition, and retention. Manage multi-channel campaigns, including ABM, email marketing, and industry benchmarking initiatives, to engage both new and existing customers.
- AI Integration: Leverage AI for advanced analytics, personalization, and predictive modeling.
- Strategic Collaboration: Align GCC operations with global marketing strategies and goals.
- Performance Metrics: Establish KPIs to track and optimize team and campaign success.
- Compliance: Ensure compliance with data privacy regulations and AI and automated initiatives.
- Collaborative Alignment: Partner among others with IT and DevOrg to align initiatives.
- Knowledge Sharing: Create frameworks for knowledge transfer and best practice implementation across teams.
Qualifications:
- Master’s degree in Marketing, Data Science, or a related field; MBA preferred.
- 8 years + experience in leading marketing teams
- B2B SaaS Marketing experience for new and existing business: doing demand generation, campaign management, ABM, customer insight, email marketing, industry benchmarking
- Leverage customer insights to optimize marketing efforts and enhance overall brand positioning in the market.
- Proven success in building & scaling marketing teams and technologies
- Technical proficiency with CRM and Marketing Automations platforms (HubSpot, Salesforce, Pardot, Marketo, Adobe Cloud Experience…)
- Understanding of recent AI development and can take it to next level to Marketing's benefit
- Sensitivity for GDPR
We Offer:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- A collaborative and innovative work environment
- Over 15,000 well-known customers | Sustainable growth of over 10% | Over 30% EBIT | Listed on the German Stock Market: SDax & TecDax | Security & stability
- Corporate culture: Hybrid Work (Working from Home & Working from EU)
Join us and be part of a high-growth, future-focused company!
Top Skills
Adobe Experience Cloud
Ai Applications
Hubspot
Salesforce
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