Lead paid media strategy and P&L for multi-platform campaigns (Google, Meta, LinkedIn, programmatic). Oversee large budgets, optimize ROAS and KPIs, manage cross-functional execution, and mentor teams while driving testing, automation, and AI adoption.
Paid Media
Job Description:
Key Responsibilities
Strategic Leadership & Revenue Growth (50%)
- Media Strategy: Define and execute the overarching paid media strategy across platforms like Google, Meta, LinkedIn, and programmatic networks.
- P&L Management: Own media business unit targets, forecasting, and commercial planning.
- ROI Optimization: Drive customer acquisition, retention, and revenue growth through data-led, result-oriented campaigns.
Operations & Campaign Governance (30%)
- Budget Governance: Oversee, allocate, and optimize large-scale media budgets to maximize cost efficiency and Return on Ad Spend (ROAS).
- Cross-Functional Execution: Collaborate closely with creative, servicing, and analytics teams to ensure seamless campaign delivery.
- Performance Tracking: Monitor KPIs (e.g., CPA, CPL, CTR) and apply insights for continual media efficiency.
Team Leadership & Capability Building (20%)
- Team Mentorship: Lead, mentor, and upskill team leaders and performance managers.
- Innovation: Foster a culture of testing, automation, and continuous improvement (including adopting AI marketing tools).You’d fit right in, if you:
- Are any Graduate/MBA with 6–8 years of relevant work experience
- Have experience of both Google & Meta platforms
- Have strong team management experience managing multiple teams
- Have experience in managing large advertising spends across multiple accounts
- Have strong project management skills including demonstrated ability to think end-to-end
- Have excellent problem-solving and analytical skills
- Have excellent communication and stakeholder management skills
Office Timing - 5 days working. Hybrid , 3 days WFO. Regular 10.30 to 7.30 ,
Location:
MumbaiBrand:
IprospectTime Type:
Full timeContract Type:
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