Leads copywriting and conceptual direction for automotive campaigns across brand, product, digital, social, and integrated platforms. Develops campaign ideas, narratives, taglines, scripts, and launch communications; collaborates across creative disciplines; presents ideas to clients; and mentors copywriters. Requires exceptional writing, conceptual thinking, presentation skills, social and digital expertise, and strong automotive or premium-brand experience.
About the Role
We are looking for a Group Head - Copy who lives and breathes great writing, sharp ideas, and, ideally, cars.
This role is for a seasoned creative leader who can combine exceptional copywriting craft with strong conceptual thinking to create distinctive, culturally relevant communication for automotive brands. The ideal candidate will have experience working on premium automotive brands, with exposure to brand launches being a strong advantage.
We are looking for a Group Head - Copy who lives and breathes great writing, sharp ideas, and, ideally, cars.
This role is for a seasoned creative leader who can combine exceptional copywriting craft with strong conceptual thinking to create distinctive, culturally relevant communication for automotive brands. The ideal candidate will have experience working on premium automotive brands, with exposure to brand launches being a strong advantage.
Job Description:
What You’ll Do- Lead the copy and conceptual direction for automotive campaigns across brand, product, digital, social, and integrated platforms.
- Develop compelling campaign ideas, creative platforms, brand narratives, taglines, scripts, digital content, and social-first communication.
- Bring a strong understanding of the automotive category, its consumers, culture, and competitive landscape.
- Translate product features, technology, performance, and brand propositions into engaging, emotionally resonant communication.
- Conceptualize and execute brand launches and integrated campaigns, from the initial idea through to final execution.
- Drive creative thinking for social media, influencer campaigns, digital content, and real-time communication.
- Collaborate closely with art directors, designers, strategists, filmmakers, social teams, and account teams to build cohesive creative work.
- Mentor and guide junior and mid-level copywriters, raising the overall quality of creative output.
- Present and sell creative ideas confidently to internal stakeholders and clients.
- Maintain a high creative bar across multiple projects while working within timelines and business requirements.
- Stay closely connected to automotive culture, emerging trends, digital behaviour, popular culture, and evolving forms of storytelling.
What We’re Looking For
- Strong experience in a leading creative agency environment, preferably with significant automotive exposure.
- A portfolio that demonstrates excellent writing craft, conceptual depth, originality, and versatility.
- Prior experience working with premium automotive brands is highly preferred.
- Experience with automotive brand launches will be a strong advantage.
- Strong understanding of social and digital-first communication, including influencer-led campaigns.
- Ability to move beyond executional copy and develop big, ownable creative ideas and campaign platforms.
- Strong presentation and storytelling skills, with the ability to articulate the thinking behind creative work.
- Proven ability to lead creative teams and collaborate effectively across disciplines.
- Genuine passion for cars, automotive culture, and great advertising.
The Ideal Candidate
The ideal candidate is someone who:
- Can write a killer line but is equally comfortable thinking at the campaign/platform level.
- Understands that automotive communication is about more than features and specifications — it is about desire, aspiration, performance, lifestyle, and culture.
- Has a distinctive creative point of view and isn't afraid to challenge conventional category communication.
- Can balance craft and conceptual thinking.
- Understands how an idea needs to evolve across TVC, digital, social, influencer, experiential, and emerging platforms.
- Is equally comfortable developing a big launch campaign or a sharp, culturally relevant social idea.
- Has the maturity to lead teams, mentor writers, and raise the creative bar.
Preferred Automotive Experience
Candidates with relevant experience at agencies/creative teams working on brands such as BMW, Mercedes-Benz, Volkswagen, Mahindra, Škoda, Royal Enfield, BYD, or other premium/leading automotive brands will be particularly relevant.
Relevant agency backgrounds.
A strong automotive portfolio will be given priority.
What We Value
Great ideas. Great writing. Strong craft. Automotive obsession.
If you believe the best automotive communication can make people, feel something before they even see the car, we'd love to hear from you.
Please let us know if any changes are required.
Location:
India - Maharashtra- Mumbai - Worli - Devchand House - Level 6Brand:
Dentsu CreativeTime Type:
Full timeContract Type:
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