Create and execute multi-channel marketing campaigns, collaborate with sales teams, design marketing content, and measure campaign effectiveness in the financial sector.
Job Description:
Job Title: GEM Marketing / Branding Manager
Location: Mumbai, India
Role Description
- Deutsche Bank’s Global Emerging Markets business offers a fully integrated and global product platform.
- With unrivalled breadth and superior execution capabilities, we are dedicated to making markets and providing client solutions in a wide range of EM products. Our product range includes external debt and Credit Default Swaps (CDS), FX, Rates, Options and the more complex cross-market derivatives covering multiple EM jurisdictions.
- The Flow desk, primarily focused on the FX product class, aims at capturing and enhancing the FX Flow footprint by harnessing internal and external data, using LLM and other technology and empowering our Salesforce with actionable insights.
- At Deutsche India Pvt Ltd, we adopt a global focus for all our clients, and this spans across various job profiles like Trading, Structuring, Portfolio Management, Quantitative Analytics, Platforms, Sales & Trading Enablement and Risk.
What we’ll offer you
As part of our flexible scheme, here are just some of the benefits that you’ll enjoy
- Best in class leave policy
- Gender neutral parental leaves
- 100% reimbursement under childcare assistance benefit (gender neutral)
- Sponsorship for Industry relevant certifications and education
- Employee Assistance Program for you and your family members
- Comprehensive Hospitalization Insurance for you and your dependents
- Accident and Term life Insurance
- Complementary Health screening for 35 yrs. and above
Your key responsibilities
- Create and execute multi-channel marketing campaigns (emails, webinars, thought leadership content, client conferences) targeting key decision-makers at both HQ and subsidiaries of client organizations.
- Work with internal Sales teams to create content for the FX opportunities for each client segment.
- Work closely with internal technology teams to automate client outreach.
- Work with internal Sales teams to design and continuously improve marketing content and material (white papers, case studies, etc)
- Execute content strategies (whitepapers, case studies) tailored to FX products and services.
- Increase clients’ awareness of DB’s strength in the FX market across regions.
- Collaborate with Central Marketing, Sales teams and Product teams to execute media engagement strategy.
- Measure the effectiveness of marketing campaigns using key marketing metrics (e.g., engagement rates, conversion rates, lead generation).
- Continuously optimize marketing strategies based on feedback from the Sales and Business Management teams.
Your skills and experience
- Basic understanding of macro economies, derivatives markets (including FX and Rates market)
- Undergraduate or Postgraduate in a Marketing domain such as Advertising, Sales, Branding, etc
- Relevant Marketing experience within the consumer banking or financial industry is preferable.
- Experience in a business development / sales role is an added advantage.
- Ability to create pricing models and be able to understand structured trades.
- Knowledge of programming languages such as Python, VBA preferable
- Strong project management / organizational skills
- Strong excel skills required.
- Strong communication skills and clarity of thoughts
- Individual with a sense of commitment & motivation for self-development along with attention to detail
How we’ll support you
- Training and development to help you excel in your career
- Coaching and support from experts in your team
- A culture of continuous learning to aid progression
- A range of flexible benefits that you can tailor to suit your needs
About us and our teams
Please visit our company website for further information:
https://www.db.com/company/company.htm
We strive for a culture in which we are empowered to excel together every day. This includes acting responsibly, thinking commercially, taking initiative and working collaboratively.
Together we share and celebrate the successes of our people. Together we are Deutsche Bank Group.
We welcome applications from all people and promote a positive, fair and inclusive work environment.
Top Skills
Python
VBA
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