Manage and optimize large-scale international paid search campaigns across Google Ads and Bing Ads. Build keyword strategies, bidding plans, A/B tests, and track KPIs using analytics tools. Own high-budget accounts ($80K+/month), implement automation, collaborate with creative and web teams to improve landing page conversion funnels, and deliver performance-driven insights.
About the Role
We are seeking highly skilled Search Engine Marketing (SEM) Specialists who are experts in managing large-scale international paid search campaigns (in USD or UK Pounds). The role requires end-to-end ownership of Google Ads (Search & Display), Bing Ads, and other paid platforms, with a focus on maximizing ROAS through smart bidding strategies, audience targeting, and data-driven optimization.
Roles and Responsibilities- Plan, manage, and optimize large-scale paid search campaigns across Google Ads, Bing Ads, and other platforms.
- Create and execute keyword strategies, ad copywriting, bidding plans, and A/B testing.
- Monitor campaign performance using Google Ads, Google Analytics, Search Ads 360, and other third-party tracking tools.
- Track and report on KPIs, ROI metrics, and performance trends, delivering actionable insights.
- Collaborate with creative, content, and web teams to improve landing page performance and conversion funnels.
- Implement automation practices and stay updated with the latest SEM trends, algorithm updates, and industry best practices.
- Manage high-budget international campaigns (minimum $80K/month) with strategic and tactical ownership.
- Senior SEM Specialist: 6–9 years of experience in SEM and paid search management.
- SEM Specialist: 3–5 years of proven experience in SEM campaign execution, optimization, and analysis for global clients.
- Hands-on expertise with international paid campaigns (USD or UK Pounds – not INR).
- Proficiency with Google Ads bidding strategies like Target CPA, Target ROAS, Maximize Conversions, Manual CPC, etc.
- Advanced skills in Google Ads, Google Analytics, Search Ads 360, and Bing Ads.
- Strong analytical mindset with Excel and reporting knowledge.
- Ability to handle large monthly budgets ($80K+/month) effectively.
- Experience with audience targeting, funnel optimization, and performance-driven strategy
Similar Jobs
Cloud • Information Technology • Security • Software • Cybersecurity
Lead strategic, multi-threaded pursuit efforts for major digital transformation deals in cloud security. Shape sales strategy, align cross-functional teams, build proposals and roadmaps, engage C-suite stakeholders and partners, and drive high-impact deal closures and long-term partnerships.
Automotive • Hardware • Robotics • Software • Transportation • Manufacturing
Design and define system and software architecture for automotive electronic systems. Apply systems engineering principles, create models and diagrams with Enterprise Architect and Visio, manage requirements using Codebeamer and PTC Integrity, and collaborate with cross-functional teams to deliver validations and documentation.
Top Skills:
CodebeamerEnterprise ArchitectPtc IntegrityVisio
Digital Media • Information Technology • News + Entertainment
Designs and implements ISP-scale IP networks, provides expert technical support, conducts real-time network analysis and solution testing, and troubleshoots routing/switching issues using test platforms.
Top Skills:
AsrBgpCisco Ios-XrIp/MplsIsisIxiaLayer2/3 VpnNcsOspfQosSegment RoutingSpirent
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
