Field Marketing

Who are we and what do we do?

BrowserStack is the world's leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer.

BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021.

At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world:

• BrowserStack is Great Place to Work-Certified™ 2020-21

• Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi

• Ranked in Forbes Cloud 100 in 2021 - for the second time

• Featured in LinkedIn Top Startups India 2018

Role in Nutshell:

As an Associate in Field Marketing, you will play a key role in driving awareness and demand for BrowserStack among the global developer and QA community. The ideal candidate will be responsible for executing field marketing strategies and programs while driven by a product mindset to drive brand awareness, lead generation, and customer engagement for global audiences through different-format events.

What will you do?

• Develop and Execute Field Marketing Strategies: Manage and drive execution of demand generation and field marketing plans while aligning with other areas of marketing

• Cross-Functional Collaboration: Manage and drive execution of demand generation and field marketing plans while aligning with other functional areas like sales, product marketing, product and other stakeholders.

• Creating & Managing Events Execution Plan: Plan and develop a webinar calendar to align with product goals and manage its flawless execution

• Managing external stakeholder Collaboration: Manage all supporting logistics for field events, including printing, promotional items, supporting materials, shipping and receiving. Ability to work closely, interact and manage agencies/3rd party vendor 

• Content Management: Work closely with the different stakeholders to develop compelling marketing collateral, presentations, promotional materials etc for field activities.

Desired experience:

• 0-3 year of overall experience in developing and executing successful field marketing strategies 

• Ability to work independently in planning, managing and executing different format events with strict timelines.

• Confidence to work closely with sales teams to craft programs that are results-driven in their approach.

• A research mindset to seek the creative and best-in-class ways for driving product let events within the specified budget.

• Proficient in defining and tracking success metrics

• Experience working with multiple stakeholders across time zones

• Excellent oral and written communication skills

Benefits:

In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy:

• Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000

• Gratuity as per payment of Gratuity Act, 1972

• Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends

• Remote-First work environment that allows our people to work from anywhere in India

• Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience