Generates and qualifies leads through market research, prospecting, calls, email, and digital outreach. Schedules meetings and demonstrations for field sales, maintains CRM records, tracks pipeline activity, and prepares sales reports. Conducts competitor and industry research across material handling and related sectors, supports marketing and sales coordination, analyzes sales data, and develops dashboards and insights to improve lead conversion and customer engagement.
Lead Generation & Prospecting
- Conduct market research to identify potential customers across manufacturing, warehousing, logistics, e-commerce, retail, automotive, pharmaceuticals, and FMCG sectors.
- Build and maintain a database of prospective customers through various channels such as LinkedIn, industry directories, and market research platforms.
- Generate qualified leads and identify business opportunities for the sales team.
- Reach out to potential customers through calls, emails, and digital channels to understand their material handling requirements.
- Schedule meetings and product demonstrations for the field sales team.
- Maintain regular follow-ups with prospective customers and update lead status.
- Maintain accurate records of leads, opportunities, and customer interactions in the CRM system.
- Track and monitor lead conversions and sales pipeline progress.
- Prepare weekly and monthly reports on lead generation activities and key sales metrics.
- Conduct competitor analysis and track industry trends in warehousing, automation, and material handling equipment.
- Identify emerging industries and market segments with potential business opportunities.
- Support the sales team with customer insights and market intelligence.
- Assist in preparing customer presentations, proposals, and sales reports.
- Coordinate with marketing and sales teams on lead nurturing campaigns.
- Support customer data management and business development initiatives.
- Analyze sales data and identify trends, opportunities, and areas for improvement.
- Prepare dashboards and presentations for management reviews.
- Generate insights to improve lead conversion and customer engagement.
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