Own UK and EU e-commerce sales, revenue, margin, budgets, pricing, promotions, inventory, and marketplace growth across Amazon, eBay, Etsy, and Galaxus. Manage listings, advertising, brand stores, compliance, fulfillment, customer service, reporting, and consumer insights. Lead the e-commerce team and launch new marketplaces while optimizing performance against sales, profitability, and advertising targets.
Key Responsibilities
Commercial ownership
- Own end-to-end e-commerce sales for the UK and EU, delivering monthly and annual targets for revenue, orders and contribution margin.
- Build and manage the annual e-commerce budget and P&L, including ad spend, marketplace fees, fulfilment costs and promotions.
- Set pricing, promotional calendars and channel-wise assortment to balance growth with profitability.
- Forecast demand with the supply chain team and plan stock for each channel to avoid stock-outs and ageing inventory.
Marketplaces
- Manage and grow seller accounts on Amazon UK & EU (Seller Central/Vendor Central), eBay UK & EU, Etsy and Galaxus.
- Identify, evaluate and onboard new marketplaces as needed.
- Build and manage Brand Registry, Amazon Brand Store and storefronts on each marketplace, including bundles, multipacks and Subscribe & Save.
- Drive listing quality: titles, keywords, A+ content, images, reviews and ratings, and Buy Box health.
Advertising and growth
- Plan, execute and optimise marketplace advertising (Amazon Sponsored Products, Brands and Display; eBay Promoted Listings; Etsy Ads) within agreed ACoS/TACoS and ROAS targets.
- Use deals, coupons, Lightning Deals, Prime Day and Vine to drive trial, reviews and repeat purchase; run external traffic to marketplace listings via Meta, TikTok and Google where it pays back.
Operations and compliance
- Coordinate with the UK office, FBA and 3PL partners on inbound shipments, stock synchronization and timely dispatch.
- Ensure food listings meet UK and EU rules: FSA guidance, EU FIC (Regulation 1169/2011) labelling, allergen declarations for nuts and seeds, nutrition and health claims, and HFSS advertising restrictions in the UK.
- Maintain compliance with marketplace policies, GDPR, consumer law, VAT/OSS and returns policies.
- Keep customer service, account health and seller ratings at high standards across every channel.
Team leadership and reporting
- Lead, hire and develop the e-commerce team, setting clear targets and reviewing performance.
- Prepare daily, weekly and monthly dashboards on sales, margins, ad performance and inventory for leadership.
- Generate consumer insights from reviews, search terms, Brand Analytics, customer questions and market research; translate them into new flavours, pack sizes, pricing and listing changes.
Education
- Bachelor's degree in Business, Commerce, Marketing or Operations (or equivalent).
- MBA preferred, ideally in Marketing, E-Commerce or International Business.
- Certifications in Amazon Ads, Google Ads, Google Analytics 4 (GA4) or Digital Marketing are a plus.
Experience Skills
- 5–10 years in e-commerce, with a proven record of managing online sales in UK and EU markets. This is a non-negotiable.
- Hands-on experience selling on major marketplaces: Amazon UK & EU, eBay, Etsy and Galaxus; exposure to Bol.com, Kaufland or similar is a plus.
- Track record of owning revenue, order and margin targets, and managing an e-commerce P&L and ad budget.
- Experience launching a brand on new marketplaces, from account setup and compliance to first-sale and scale-up.
- Category experience in food, snacks, FMCG or health foods; working knowledge of food labelling, allergen and shelf-life requirements.
- Strong grasp of UK and EU consumer insights: shopper behaviour, snacking trends, price sensitivity, seasonality and competitive landscape, with experience turning data and reviews into product and listing decisions.
- Proficiency with Amazon Seller Central and Vendor Central, eBay Seller Hub, Etsy Shop Manager, Amazon Ads, Amazon Brand Analytics.
- Comfort with multi-currency transactions, VAT/OSS reconciliation and marketplace fee structures.
- Strong analytical skills, and advanced Excel/Google Sheets.
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What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
