Leads programmatic specialists and develops client-focused advertising strategies to improve campaign performance, achieve KPIs, and drive growth. Owns client communication, account expansion, budget management, forecasting, campaign optimization, attribution modeling, A/B testing, and performance analysis. Requires advanced DV360 and DSP expertise, strong analytics capabilities, media planning and programmatic deal experience, team leadership, and excellent client management skills.
About the RoleAs a Director - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions
Job Description:
Responsibilities
- Lead a team of programmatic specialists, providing guidance and mentorship
- Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
- Own client communication and relationship management, ensuring clear and consistent updates
- Proactively identify and pursue account growth opportunities in partnership with Account Directors
- Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
- Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
- Collaborate with Client Services and other channel teams to ensure seamless campaign executions
- Analyse campaign performance data to identify trends and optimize strategies
- Ensure adherence to best practices and maintain high standards of quality
- Experience on Media Planning and Programmatic deals is must
Qualifications
- 9 to 12 years of experience in programmatic campaign management
- Proven experience managing and leading a team
- Expert-level knowledge of DV360 and experience with other DSPs
- Strong experience with MMPs and analytics tools
- Excellent client management and communication skills
- Proven ability to develop and execute strategic programmatic plans
- Strong analytical and problem-solving skills
- Strong Excel and PPT skills
- Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
- Budget Management: Responsible for large scale budget management, and forecasting
- A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
- Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance
Skills Required
- Demonstrated experience in leading and developing high-performing teams
- Advanced proficiency in DV360 and extensive experience with other leading DSPs
- Expertise in developing and implementing custom bidding scripts
- Strong experience with MMPs and advanced analytics platforms
- Exceptional client management and communication skills, with a proven ability to build and maintain strong client relationships
- Strategic thinker with a proven ability to develop and execute innovative programmatic strategies
- Strong analytical and problem-solving skills, with a data-driven approach
- Strong Budgeting and forecasting skills
- Strong Excel and PowerPoint skills
Location:
MumbaiBrand:
AmnetTime Type:
Full timeContract Type:
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