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Dentsu Creative

Director - Programmatic

Posted 3 Days Ago
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In-Office
Mumbai, Maharashtra, IND
Senior level
In-Office
Mumbai, Maharashtra, IND
Senior level
Owns end-to-end programmatic campaign management across clients: ensures tracking and serving correctness, resolves technical issues with media teams, forecasts revenue, handles billing queries, builds proposals and tactics, exports and combines ad server and DSP data, and maintains programmatic ad-tech expertise to improve campaign effectiveness.
The summary above was generated by AI
The purpose of this role is to own the campaign management across Dentsu clients within the Addressable team. 

Job Description:

Key responsibilities:
Works directly with the internal media team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly
Coordinates with the internal Media team to aid in identifying, reporting and resolving technical issues
Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity
Provides the 'technical expertise' needed to communicate with the client and explain campaign progress / address any blocking issues
Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser
Exports data from the ad server interface and combines it in a correct way with DSP data points if needed
Maintains an in-depth knowledge of the Programmatic eco-system, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology
Contributes to updating best practices and offers insights on how to improve campaign effectiveness
Offers consultative ideas to the Operation, Account and Commercial team to help them with pitching new business, improving campaign

Location:

Mumbai

Brand:

Amnet

Time Type:

Full time

Contract Type:

Permanent

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