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Position Title: Sr. Director/Director, Brand Marketing
Reports to: Vice President, Marketing & E-commerce, Coach Japan
Location: Tokyo
Job Summary
We are seeking a strategic and experienced brand marketer to support the Vice President of Coach Japan Marketing in developing a brand vision and strategy to enhance brand equity, visibility, and market positioning. This role requires a combination of creative vision, business acumen, and leadership skills to drive impactful marketing campaigns for Japan that attract new customers, engage existing customers, and drive revenue growth.
The ideal candidate excels in brand storytelling, data-driven decision-making, and cross-functional collaboration. They should have experience working in a global environment and a passion for growth to ensure the brand resonates with target audiences and stands out in a competitive market.
Key Responsibilities
- Marketing Strategy Deployment and Implementation: Support the Vice President of Coach Japan Marketing in developing a brand vision and strategy for Japan that aligns with global brand priorities and is tailored to Japan's consumer and market landscape.
- Contribute and manage annual, long range plan and brand growth initiatives from a marketing perspective.
- Marketing Investment Allocation: Manage channel and campaign allocation to achieve marketing targets.
- Campaign Planning: Lead Japan marketing calendar planning within the See-Think-Do-Care framework. Identify growth opportunities and initiate action plans.
- Global & Regional Marketing Liaison: Act as the primary contact for global marketing and communicate Japan's strategy and needs to global teams.
- Campaign Orchestration: Brief other marketing functions to develop orchestration plans based on campaign KPIs, consolidate the plans, and discuss with functions to revise the plan to achieve campaign targets.
- Campaign Performance Tracking: Closely monitor campaign performance with Marketing Analytics and propose in-campaign optimizations.
- Creative Briefing: Brief the creative team on content development needs. Provide objectives, strategy, media plan, insights, asset lists, and product priorities to guide creative and concept proposals.
- Seamless Implementation: Ensure seamless implementation across retail marketing, PR, and eCommerce touchpoints.
- Media Planning and Buying: Manage the holistic media strategy and planning across demand generation and demand capture channels.
- Media Agency Collaboration: Work with global and local media agency partners to continuously improve media effectiveness and efficiency.
- Media KPI Tracking: Track media KPIs and optimize in-flight.
- KPI: Acquisition, brand KPI uplift, marketing effectiveness, and efficiency targets.
Qualifications:
- Education: Bachelor n Business Admin, Marketing, Communications or MBA is a plus
- Experience: 10+ years of experience in branding, marketing or related leadership role
- Proven experience in brand building.
- Ability to adapt to brand transformation and drive necessary changes in marketing.
- Strategic and consumer-centric mindset.
- Solid leadership skills, people management skills.
- Knowledge of digital media planning & buying, retail marketing, and PR.
- Team player who fosters partnerships within and outside the marketing department.
- Fluent in written and spoken in Japanese and English
- Influencing persuasion skill
- Experienced in multinational fast paced matrix organization with diverse background counterparts.
- Lived outside Japan experience is a plus
- Growth mindset, self starter and proactive
Our Competencies for All Employees
- Courage : Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.
