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Weekday, Inc.

Content Marketing Manager

Posted 2 Days Ago
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In-Office
Mumbai, Maharashtra, IND
Mid level
In-Office
Mumbai, Maharashtra, IND
Mid level
Develop and execute B2B content strategy to drive GTM and demand generation. Create blogs, LinkedIn posts, case studies, playbooks, and short-form assets. Manage founder thought leadership, convert customer insights into narratives, collaborate cross-functionally, monitor performance, and optimize content to increase leads and engagement.
The summary above was generated by AI

This role is for one of the Weekday's clients
Min Experience: 3 years

Location: Mumbai

JobType: full-time


RequirementsKey Responsibilities

Develop and implement a content strategy that aligns with GTM and demand generation goals.

Produce impactful content including blogs, LinkedIn posts, case studies, and playbooks.

Manage LinkedIn content for both brand awareness and founder thought leadership.

Transform long-form content into engaging short-form formats such as posts, carousels, and reels.

Collaborate closely with founders, product, sales, and customer success teams.

Convert genuine customer insights into compelling narratives.

Monitor content performance and optimize strategies to increase leads and engagement.

What We’re Looking For

3–6 years of experience in B2B content marketing.

Background in SaaS, MarTech, CX, or CRM is highly desirable.

Excellent writing, storytelling, and content distribution abilities.

A solid understanding of content-driven growth and marketing funnels.

Ability to thrive in a fast-paced startup environment.

Bonus Points

Experience with WhatsApp marketing or sales automation tools.

Exposure to founder-brand and thought leadership content creation.

Familiarity with SEO and performance-based content strategies.

Why Work With Us?

Accelerated Career Growth – Quickly advance toward leadership roles with a defined growth pathway.

Challenging Work Environment – Engage with large enterprises and tackle complex technology challenges.

Career Flexibility – Opportunity to transition into roles like Product Manager and other paths.

Supportive Culture – Join a friendly, approachable team with management that truly values its people.

Founder-Led Exposure – Gain close access to the startup journey by working directly with the founding team.

Sharpen Customer-Centric Skills – Acquire hands-on experience to strengthen customer-facing and problem-solving abilities.

Hands-On Innovation – Participate directly in AI bot development, prompt engineering, and cutting-edge customer engagement solutions.

Good to have Skills

Content Writing

Content Marketing

Technical Writing

SEO

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