Lead user acquisition, engagement, and retention for SIP, ETF, and research content. Develop growth strategies and lifecycle campaigns, analyze funnels and cohorts, partner with product/UX/content teams, run multi-channel campaigns, monitor SIP MTU/ETF AUM/retention metrics, and produce performance reports with actionable recommendations.
Title: Business Manager - SIP/ETF
About Us: Paytm is India's leading digital payments and financial services company. Our platform offers a wide range of payment solutions to consumers and merchants, including utility payments, money transfers, and Paytm Payment Instruments (PPI) such as Paytm Wallet, Paytm UPI, and Paytm Payments Bank Net-Banking. We also provide merchant services, advertising, and a Mini app store. With a focus on growth and engagement, we leverage data science to drive sustainable success. We offer credit services sourced from financial partners to further support merchants.
About the Role: We are looking for a growth-oriented and customer-focused professional to drive user acquisition, engagement, and retention for SIP, ETF, and Trading Ideas businesses at Paytm Money. The role requires strong analytical thinking, growth strategy execution, and collaboration across product, content, and business teams to enhance investment journeys and user engagement.
Responsibilities : Drive user acquisition and engagement for ETF, SIP, and Research Content products. Develop strategies to improve SIP registrations, active SIPs, and SIP continuation rates. Grow ETF trading volume and AUM through targeted campaigns, investor education, and engagement initiatives. Collaborate with the content and research teams to ensure investment insights drive user engagement and conversions. Analyze investment patterns, user cohorts, and drop-off points to optimize investment funnels and customer journeys. Design lifecycle campaigns to convert one-time investors into long-term systematic investors. Monitor and improve key metrics such as SIP MTU, ETF AUM, research engagement, and retention rates. Partner with product and UX teams to improve onboarding, discovery, and investment experiences. Conduct market research and competitive benchmarking to understand customer behavior and industry trends. Prepare periodic business reviews, performance reports, and actionable growth recommendations for stakeholders.
Expectations/ Requirements: Minimum 3-4 years of User Acquisition experience, with exposure to SIP,ETF, Mutual Funds. Strong analytical and problem-solving capabilities with structured thinking. Experience in growth marketing, lifecycle management, or business analytics roles. Understanding of investment products such as SIPs, ETFs, mutual funds, and retail investing journeys. Ability to analyze user behavior, funnels, and cohort performance to drive business growth. Strong communication and stakeholder management skills. Proficiency in Excel, SQL, dashboards, and reporting tools is preferred. Experience in campaign management across channels such as push notifications, email, SMS, and in-app communication. Prior exposure to fintech, wealth-tech, investing, or consumer internet businesses will be preferred. High ownership mindset with strong execution orientation and attention to detail.
Education: Any Graduate.
Why join us: We give immense opportunities to make a difference and have a great time doing that. You are challenged and encouraged here to do meaning work for yourself and customers/clients. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the customer, and that's how it will always be With over 500 million+ registered users, 35 million+ merchants, and a wealth of data in our ecosystem, we are uniquely positioned to democratize credit and shape India's largest digital lending and payments story.
Compensation: We offer competitive compensation reflecting your contribution. If you are the right fit, we believe in creating wealth for you. If you're ready to join Paytm as Sales Executive, apply now and be part of our success story.
Paytm Mumbai, Maharashtra, IND Office
4th Floor, Enterprise Centre, Domestic Airport, Vile Parle East, Mumbai, Maharashtra, India, 400057
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