The Campaigns & Analytics Manager will oversee multi-channel marketing campaigns, optimizing customer journeys, managing data analytics, and enhancing audience targeting to drive engagement.
- To lead the planning, execution, and optimization of multi-channel marketing campaigns by leveraging automation tools, data analytics, and MarTech platforms.
- This role ensures operational excellence, audience precision, and performance-driven insights to drive customer engagement and business growth.
- As the Campaign Operations & Analytics Lead, you will be responsible for managing end-to-end execution of campaigns across email, SMS, WhatsApp, and digital channels, ensuring timely rollouts in collaboration with creative, product, and digital teams. You will build and optimize automated customer journeys using platforms like WebEngage, MoEngage, or Salesforce Marketing Cloud, while maintaining the marketing tech stack for efficiency and reliability.
- Your role includes creating dynamic audience segments for personalized targeting, running A/B tests to optimize performance, and generating actionable insights through dashboards and reports. You will ensure compliance with data policies, maintain clean databases, and support cross-functional teams with campaign alignment and execution insights.
- Staying ahead of trends, you’ll also introduce innovative tools and formats to improve campaign effectiveness and operational efficiency.
Bachelor’s degree in Marketing, Business Administration, Data Analytics, Computer Science, or a related field.
Master’s degree or certification in Digital Marketing, Marketing Analytics, or Marketing Technology (MarTech) is preferred.
Min Exp: 4 years
Max Exp: 6 years
CSB Bank Mumbai, Maharashtra, IND Office
CSB Bank Limited Mumbai Office, Siroya Center, 1st, 2nd and 3rd Floor, Sahar Airport Road, Andheri East, Mumbai, Maharashtra, India, 400099
Similar Jobs
An Hour Ago
Financial Services
Manage end-to-end broking operations for equity and currency derivatives (F&O), including trade contracting, confirmations, clearing, settlement, reconciliations, reporting, and exception management. Monitor margins and positions, coordinate with clients, exchanges, custodians and banks, investigate breaks, prepare operational and regulatory reports, respond to queries, and drive root-cause fixes and process improvements to enhance straight-through processing.
Top Skills:
AlteryxBseExcelMicrosoft WordNseTableauUipath
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
As an ML Engineer, you will design, experiment, and deploy AI/ML models, evaluate their performance, and leverage Python and SQL.
Top Skills:
PythonPyTorchScikit-LearnSQL
Artificial Intelligence • Cloud • Information Technology • Machine Learning • Software
Own full-cycle recruiting for assigned roles: source passive candidates, screen, interview coordination, coach hiring managers, negotiate offers, ensure compliance, and deliver a positive candidate experience while meeting performance metrics.
What you need to know about the Mumbai Tech Scene
From haggling for the best price at Chor Bazaar to the bustle of Crawford Market, the energy of Mumbai's traditional markets is a key part of the city's charm. And while these markets will always have their place, the city also boasts a thriving e-commerce scene, ranking among the largest in the region. Driven by online sales in everything from snacks to licensed sports merchandise to children's apparel, the local industry is worth billions, with companies actively recruiting to meet the demands of continued growth.
