Own end-to-end marketing campaign operations and implementation logic. Monitor and track campaign performance metrics, design and run experiments, streamline processes to reduce errors and improve efficiency, and perform root-cause analyses for deviations. Collaborate with teams and apply logical reasoning and hypothesis validation to drive campaign outcomes.
About Paytm Group:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Role-
Expectations/ Requirements:
-Own marketing campaign operations & implementation design logic end to end in alignment with the marketing strategy decided upon
-Own the monitoring and tracking of metrics useful for performance analyses of campaigns
-Set up and run experiments on campaigns
-Streamline operations for reduced errors and increased efficiency
-Run root cause analyses and narrow down the cause(s) in cases of deviations from expected campaign behavior
Superpowers/ Skills that will help you succeed in this role:
-Familiarity with any CLM tool. Prior experience with CleverTap will be an added advantage.
-Aptitude – good with logical reasoning, breaking down problem statements, and hypothesis formation and validation
-Ownership – Own campaigns end to end from execution to assessment to accommodating learnings – the candidate should be interested in the role or else it will be difficult to gather ownership and excel
-Previous experience in operations is preferred - not mandatory
Why join us?
A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager
Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Paytm Mumbai, Maharashtra, IND Office
4th Floor, Enterprise Centre, Domestic Airport, Vile Parle East, Mumbai, Maharashtra, India, 400057
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