Manager

At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future. 

About the Job

The Senior Research Analyst will be part of a fast-paced team responsible for dealing directly with media companies and their agency/advertiser clients daily to understand an advertiser’s campaign, advising on survey setup, and providing analysis on the campaign’s performance, all while maintaining a high level of quality assurance throughout each step of the process. As a Senior Research Analyst on the Campaign Analytics team, you may execute brand impact surveys measuring ad effectiveness on media platforms of all kinds, from digital, to social, to streaming, to podcasting, and beyond. Additionally, the Senior Research Analyst will develop and perform deep-dive custom analyses under the guidance of research leads.

Responsibilities

• Create detailed research analyses focused on the effectiveness of advertising on a variety of media platforms using established test vs control methodology.
• Decide on the correct analytic approach(es) to measure campaigns and evaluate question selection/wording.
• Work directly with clients from the study kickoff phase through to delivery.
• Perform strong quality assurance checks on poll grammar and tone, data collection during survey flight, and finalized reports.
• Investigate/raise questions when issues are discovered and proactively work to help find the root cause and resolve them.
• Work as part of a team to create research solutions for new product developments that would better serve our clients.
• Design and implement brand impact surveys and analyze and interpret findings as necessary.
• Responsible for supporting survey-based primary research quote requests and project work (cost/feasibility requests, survey design, field management, and report slide creation).
• Drafting proposals, pricing & performing feasibility checks
• Drafting/Editing Survey Questionnaire
• Online survey link checking Preparing Analysis Plan(detailing Tables specifications)
• Coordinating with the various teams (Programming, Data processing, Open End Coding, Translations, etc.)
• Fieldwork monitoring/ communication.
• Sample performance and analysis
• Managing sampling process
• Preparing PowerPoint report template - Participate in creating research reports
• Report population and quality checking Analysis and report writing
• Analysing and summarizing the data to answer client questions and provide meaningful recommendations
• Work on different tools – SPSS, Decipher, Primelingo /Scarborough database, Data Visualization tool(Displayr) etc.
• Notifies project lead/manager of any problem/risk areas on timely basis.
• Coordinate with multiple project members/ teams for query solving and keeping track of project timelines.
• Responsibility for the quality of deliverables; error-free.
• Guide clients in the interpretation of results of analytics, partnering with the global clients insights team to present results directly to agencies, advertisers, and media companies
• Interact and partner with global clients insights team t based out of U.S. to ensure a smooth delivery of projects.
• Mentor junior teammates, reviewing their work and supporting them on more complex designs and processes

Qualifications

• MBA in Marketing or related field preferred.
• 2-6 years experience in Marketing or Media research preferred
• Knowledge of marketing and advertising a plus, ideally of digital ad unit types and digital ad buying/selling ecosystem
• Good understanding of survey methodology
• Strong Project Management skills Strong interpersonal skills required
• Knowledge of SPSS, VBA, and R scripting language a strong plus
• Very strong quantitative, data tabulation, analytic thinking, and data mining skills
• Excellent skills with Microsoft Office and Google suite of products (especially Excel/Sheets, PowerPoint/Slides)Knowledge of relational databases a plus
• Strong written and verbal communication skills in English
• Strong time management skills
• Ability to deliver under deadlines
• Effective organizational skills and ability to multitask
• Close attention to detail
• Eager to learn and develop skills
• Ability to work across time zones
• Willingness to work in 2:30 pm- 11:30 pm shift.