Job Title: Allegra Brand Manager
Job Location: Mumbai
Description- Roles and Responsibilities:
- Works as part of the Allegra Brand Team with complete accountability to drive growth in assigned part of portfolio
- Localizes E2E experience planning based on a deep understanding of HCPs, patients and consumers along the experience journey.
- Builds and executes robust Marketing and Communication Strategy capable of delivering market beating growth for assigned portfolio
- Defines local demand plan (sell-out)
- Localizes brand assets based on country specificities and manages campaign execution at Zone level
- Crafts / Localizes HCP content liaising with MRL for approval and Media & Digital for execution with agencies.
- Amplifies relevant omni-channel assets to deliver memorable ‘go-to-market’ execution locally.
- Preparation and execution of launch plans.
- Monitor execution with the different stakeholders (media/digital, commercial and trade).
- Provides local competitive intel. analysis (activities, campaigns, promos, new launches, prices, etc).
- Supporting the Sales team with customer presentations and customer requirements.
- Lead innovation projects for the country providing input to Global team and building business cases.
- Monitors GTN execution according with the plan (discounts, visibility, customers programs, etc).
- Define together with commercial, price and margins according to Global price structure recommendation and assortment x channel.
About you
- Experience: 3+ years of brand, marketing, trade (desirable) and general managerial experience. Experience in pharmaceutical industry and consumer goods desirable. Experience in conceptualizing and commercializing innovations will be a plus.
- Soft skills: Strong analytical, communication (verbal and presentation) and Creative skills
- Technical skills: Marketing & Brand Management, Fluency with Microsoft Office
- Education: MBA from a reputed institute. Graduate in B.Pharm / BSc. will be a plus
- Languages: English, Hindi
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