Role: Customer Marketing & Data Analyst
Experience: 8 - 10 years
Location: Mumbai (5 days WFO)
About Company:
Graviss Foods Pvt Ltd (GFPL), A company under the Graviss Group is the Master Franchisee for Baskin Robbins brand in India and South Aisa. Baskin Robbins is the largest Ice Cream Franchise with over 900 Parlors & 53 Dark Kitchens. Baskin Robbins has 7000 premium points of presence across General Trade, Modern Trade, HORECA and Alternate Channels. We are one of the few plants outside USA that is licensed to produce Baskin Robbins Ice creams. Our franchise model is recognised widely as amongst the most successful Franchise models in India since’93.
About the Role:
We are seeking a highly analytical and customer-focused Customer Marketing & Data Analyst to join our team. This hybrid role combines the strategic responsibilities of customer marketing with the technical rigor of data analysis. You will play a key role in driving customer engagement, and growth through data-driven insights and targeted marketing campaigns.
Key Responsibilities:
Data Analysis & Insights:
- Collect, clean, and analyze data from various platforms (CRM, website, campaign tools, etc.).
- Identify trends, patterns, and customer behaviors to inform marketing strategies.
- Build and maintain dashboards and performance reports using tools like Excel, Power BI, or Tableau and equivalent.
- Collaborate with product, sales, and customer success teams to provide data insights for business decisions.
- Segment customers based on lifecycle stage, usage, and behavior for personalized marketing.
Customer Marketing:
Plan, execute, and optimize customer marketing campaigns (email, onboarding, loyalty, cross-sell, upsell).
- Manage CRM tools and customer journeys to ensure timely and relevant communication.
- Track and report on customer engagement metrics, campaign ROI, and retention performance.
- Foster customer advocacy through reviews, referrals, and success stories.
Sales Ops Schemes:
Design and execute operational incentive schemes and internal programs to drive sales productivity.
- Analyze sales team performance and recommend optimization strategies.
- Support forecasting, territory planning, and performance benchmarking.
- Work with sales leadership to align marketing and ops initiatives with revenue goals.
Qualifications:
Bachelor’s degree in marketing, Data Science, Business Analytics, or a related field.
- 2–4 years of experience in a role involving both marketing and data analysis in a leading FMCG industry (preferably Ice cream/ Beverages / Food Industry)
- Strong proficiency in Excel and SQL; experience with BI tools (Power BI, Tableau, Looker, etc.).
- Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
- Excellent communication, project management, and storytelling skills
- A data-driven mindset with creative problem-solving abilities.
Preferred Skills:
- Familiarity with customer retention and loyalty strategies.
- Experience working with sales teams or in a sales operation’s context.
- Required IT knowledge
- Highly organized, self-motivated, and able to manage multiple campaigns simultaneously.
