Plans and manages acquisition campaigns, promotional initiatives, product launches, and commercial campaigns. Tracks KPIs, analyzes post-campaign performance, creates reports and dashboards, conducts market and competitor research, and provides recommendations. Collaborates with Marketing, Product, Sales, and Operations teams while coordinating project timelines and deliverables.
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
Key Responsibilities
- Plan, execute, and manage acquisition-focused campaigns and promotional initiatives.
- Support Go-to-Market (GTM) planning and execution for product launches, offers, and commercial campaigns.
- Track and monitor campaign and product performance against business objectives and KPIs.
- Conduct post-campaign analysis to evaluate results, identify key learnings, and recommend improvements.
- Develop reports, dashboards, and presentations to provide performance insights and business updates.
- Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
- Collaborate with Marketing, Product, Sales, Operations, and other stakeholders to ensure successful campaign delivery.
- Support project management activities, including timeline tracking and coordination of deliverables.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Economics, Communications, Data Analytics, or a related field.
- Fresh graduates and candidates with up to 1-2 years of relevant working experience are welcome to apply.
- Strong analytical and problem-solving skills with attention to detail.
- Good communication and presentation skills.
- Proficient in Microsoft Excel and PowerPoint.
- Knowledge of or experience with Amazon QuickSight or other data visualization tools is an added advantage.
- Ability to manage multiple tasks and work effectively in a fast-paced environment.
- Passion for business growth, data-driven decision-making, and customer acquisition.
- Skills or experience in content creation for social media platforms will be an added advantage.
REQUIREMENTS:
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