Associate Director-Cross Discipline

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact

APAC Platform Central Project Lead (AD – Media Planning) is responsible for driving digital media platform excellence, AI adoption, and strategic projects across the APAC region. The role combines hands-on expertise in digital campaign activation with program management, platform governance, testing, automation, and cross-market collaboration. The individual partners with practice leads, local market teams, Google, and platform partners to scale best practices and operationalize AI-powered media solutions.

Key Responsibilities

1. Campaign Testing & Activation Excellence

• Lead and support campaign testing frameworks across platforms such as Google Ads, Meta, and TikTok.
• Review and QA experiment setups to ensure they follow approved testing methodologies.
• Support regional and publisher testing initiatives and emerging partner workstreams.

1. AI & Platform Innovation

• Drive adoption of AI-powered campaign solutions such as:
  • Performance Max
  • Demand Gen
  • WPP Open
  • Open Media Studio (OMS)
• Identify repetitive operational tasks and automate them using tools such as Google Ads Scripts and JavaScript.

1. Regional Program Management

Track and support strategic initiatives including:

• Cracking Social
• Cracking YouTube
• AiQ score improvement plans
• Central agendas and governance
• Embedded AI projects
• Annual reservation buying across India and Japan

1. Knowledge & Governance

• Maintain the Social Single Source of Truth (SSOT).
• Govern documentation, best practices, and knowledge repositories.
• Ensure consistent processes across APAC markets.

1. Platform Access Management

• Manage onboarding and offboarding for platform access.
• Act as custodian for platform permissions across Google Ads, TikTok, and other activation tools.
• Ensure compliance with regional platform restrictions.

1. Partnerships & Commercial Tracking

• Track partnership benefits with platform partners.
• Monitor APAC Joint Business Agreements (JBAs).
• Manage APAC media spend dashboards and partnership reporting.

What We’re Looking For

Candidate should blend the skills of a digital media specialist, technical operator, and project manager.

Technical Skills

• Knowledge of:
• Google Ads
• Performance Max
• Demand Gen
• Meta Ads
• TikTok Ads
• YouTube campaigns
• Strong understanding of platform algorithms and campaign optimization.
• Experience with incrementality testing, A/B testing, and experiment design.
• Basic scripting skills (JavaScript, Google Ads Scripts) for automation.

Project & Operational Skills

• Regional stakeholder management.
• Process standardization across multiple markets.
• Program tracking and governance.
• Knowledge management.
• Dashboard and reporting experience.

Leadership Competencies

• Strong change management skills.
• Ability to influence teams toward AI-first ways of working.
• Excellent cross-functional communication.
• Ability to coordinate multiple strategic initiatives simultaneously.

Success Measures

A successful APAC Platform Central Project Lead will:

• Increase adoption of AI-powered media solutions across APAC.
• Ensure high-quality campaign testing and experimentation.
• Improve operational efficiency through automation.
• Maintain strong governance of platform access and knowledge repositories.
• Deliver regional strategic initiatives on time.
• Strengthen partnerships and maximize platform benefits.
• Drive consistent activation excellence across diverse APAC markets.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.