About Four Seasons:
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location:
In the heart of Worli - the business hub of India’s largest city and close to the entertainment and commercial district of Lower Parel, Four Seasons Hotel Mumbai is a chic urban oasis with an intimate, boutique atmosphere. The brand's first hotel in India, Four Seasons Hotel Mumbai echoes 'Powerhouse Luxury' in the city that never sleeps. Known for unparalleled food & beverage options such as those at AER Mumbai, an award-winning rooftop bar, as well as San:Qi, a city-favourite pan-Asian restaurant with wine bar, private dining rooms, four open-style kitchens overseen by master craftsmen and an extensive menu offering Indian, Chinese, Thai and Japanese delicacies.Basic Function:
- To work with the PR Manager on generating awareness of the resort through all media outlets; including a strong focus on local awareness; and assist in the development of all marketing and advertising initiatives as well as the development and execution of the annual public relations plan. Focus on the resort website, and the development of a resort e-Newsletter and all electronic marketing tools.
Role and Responsibilities:
- Create innovative publicity programs that will increase awareness and positive perception of the resort, its spa, culinary programs, services, and personnel. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.
- Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments. Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material.
- Assist in the development and execution of an annual PR plan as an integral part of resort marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives.
- Utilize all available electronic marketing tools to increase exposure to all available outlets, including the development of an eNewsletter; oversight of E-Mail broadcasts; Customized Mini-Sites; and all related electronic opportunities. Maintain current image library and video footage to maximize media coverage.
- Update and maintain property website within the corporate standards, and maintain current image library and video footage to maximize media coverage.
- Comply with Four Seasons standards for sales and marketing, while working harmoniously and professionally with co-workers and planning committee.
- Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.
- Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact.
- Handle very closely with Director PR all the digital social media handles.
- Generate score card reports and monthly PR reports
- Assist with all guest inquiries within the sales and marketing department, including assisting with high telephone volume and walk-in site inspections.
- Assist with the development of all direct sales presentation material for both travel industry and group sales.
- Proof read all marketing material, including: collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc.
- Perform other tasks or projects as assigned by the director of marketing.
Education:College education required
Experience:One to Three years’ experience in a public relations capacity with Four Seasons or another related organization.
Skills and Abilities:Strong writing and oral presentation skills
Advanced media relations experience
Detailed knowledge on digital e-marketing
Thorough knowledge of social media handle
Generate reports for monthly score card
Knowledge of production methods in graphic arts and collateral
Requires knowledge of and ability to operate computer equipment
Basic knowledge of journalism practices and broadcast production methods
