This role involves supporting sales with data insights, developing market strategies, and managing projects to increase revenue through analytics and client interactions.
Job Summary
The Analytics team is a key link between Sales team and PRS team where in the team is responsible for intellectual insights which can create proposal to win the client. The role is very critical in achievement of regular revenues, identifying opportunities to increase shares and leading Adhoc projects for the company
Key Responsibilities
- Strategic / Policy related KRAs
- Implementing the revenue strategy for the channel basis channel objectives, budget for the year, market scenario, competition, etc. to ensure the sales organization achieves overall revenue target
- Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities
- Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre
- Operational / Process / Technology related KRAs
- Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.
- Analyse market trends, Media performance versus Brand parameters and other critical trends.
- Support creation of pitch and evaluation of the pitch of annual deals and mega deals
- Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.
- Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors
- Work on comprehensive presentations as required
- BI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points
- Adhoc Projects
- Support on any Adhoc projects like Whisper Media (In-content Ad Integrations)
- Take full control on Addressable Ads products. Liaising with multiple teams to conduct a smooth campaign.
- Be proactively in any new brief or project that is delegated.
Skills & Attributes for success
- Business Acumen
- Planning and organizing
- Analytical skills
- Influencing Skills
- Result Orientation
- Negotiation Skills
- In-dept knowledge of Barc, Excel & Powerpoint software
Preferred Education & Experience
- MBA with 3-4 years of post-qualification experience, preferably from Business consulting/ strategy background/ Media Research & Strategy
About Us
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
Top Skills
Barc
Bi
Excel
PowerPoint
JioStar Thāne, Mahārāshtra, IND Office
Reliance Corporate IT Park LTD, Build.5, 1st Floor, C-Wi, 5, Thāne, Maharashtra , India, 400701
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