Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.
We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.
We operate 3 business segments:
Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses
Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset.
We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.
Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Singapore.
Requirements
At Sleek, we believe that AI is transforming content marketing, but human expertise is what ensures lasting impact. We are looking for a Content Marketing Specialist who can leverage AI tools to produce high-quality, data-driven content that ranks well in search results and converts readers into customers.
This role focuses on the Singapore market. You will combine AI efficiency with editorial insight to create content that is accurate, engaging, and tailored to local business audiences.
Mission
Use AI and data to create conversion-focused content that ranks on search engines and supports Sleek’s business growth in Singapore.
Key outcomes
- Drive SEO growth: Increase organic traffic, rankings, and conversions across Sleek’s websites.
- Prioritize high-ROI topics: Develop and execute a data-led editorial plan.
- Maintain a consistent publishing cadence: Deliver a steady flow of high-quality content each month, including blog posts, landing pages, newsletters, and editorial pieces. Each piece should align with Sleek’s tone of voice, search intent, and conversion objectives.
- Ensure quality publishing: Manage content briefs, edits, localization, stakeholder approvals, and WordPress publishing with attention to detail and adherence to brand standards.
- Achieve top SERP positions and strengthen AI visibility: Rank Sleek’s content for key industry keywords while improving AI-assisted content discoverability across platforms.
- Scale with AI: Integrate and refine AI tools for scalable content production.
- Track and report performance: Measure keyword rankings, traffic, engagement metrics, and conversions. Provide actionable monthly reports with insights and improvement plans.
- Optimize content operations: Continuously refine workflows, SOPs, and best practices to enhance the efficiency of AI, SEO, and WordPress publishing processes.
What you’ll do
- Own the editorial calendar for Sleek’s Singapore market. Research, brief, write, localize, edit, and publish content aligned with business goals and search intent.
- Leverage AI tools for ideation, drafting, and editing. Use human judgment to refine and enhance outputs to meet Sleek’s brand and editorial standards.
- Prioritize high-impact topics using data from SEO tools, keyword research, and customer insights to focus on content that delivers measurable business outcomes.
- Apply strong SEO practices, including keyword optimization, structured titles, internal linking, and adherence to E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness).
- Ensuring accuracy and compliance with Singapore accounting, tax, and business regulations.
- Monitor and optimize performance using tools such as Google Search Console and SE Ranking. Continuously improve content that underperforms.
- Collaborate cross-functionally with SEO, product marketing, and CRM teams to align on messaging and funnel priorities.
To do this you will have:
- 6+ years of experience in content marketing with a strong focus on SEO and content strategy.
- Collaborative team player, receptive to constructive feedback, and eager to learn and adapt in a fast-evolving landscape.
- Proven track record of increasing organic traffic and generating qualified leads or conversions through content.
- Skilled in SEO tools such as Google Search Console, SE Ranking, or similar analytics platforms.
- Strong command of WordPress and experience managing AI-driven content workflows.
- Ability to evaluate and refine AI-generated content for SEO and audience engagement.
- Exceptional writing and editing skills in English.
- Experience managing editorial calendars and collaborating with multiple stakeholders.
- Background in Accounting, Tax, or Financial Services is a plus.
- Familiarity with AI-powered video or content optimization tools is advantageous.
Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:
Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.
Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.
Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.
Attention to detail: You’ll be managing multiple, complex workstreams from numerous stakeholders. It will be important for you to keep track of everything and notice when information is missing or inconsistent.
Excellent listener and clear communicator: We have a variety of nationalities and for many people, English isn’t their first language. For you to excel, you’ll need to be present in your calls and make sure you properly receive and thoughtfully send messages to others in the business.
About the interview process
The successful candidate will participate in the below interview stages (note that the order might be different to what you read below).
We anticipate the process to last no more than 3 weeks from start to finish. Whether the interviews are held over video call or in person will depend on your location and the role.
Screening call
A ~30 minute chat with our Talent Acquisition team to learn more about you, your background, and what you’re looking for.
Case Study / Take Home Task
You will be asked to complete a small take home task to support your application
Technical competency panel
A ~60 minute interview with our Content Lead
Career Deep Dive
A ~ 45 minute Career Deep Dive with our CRO
Behavioural panel interview
A ~45 minute conversation with HR, where we’ll dive into recent work situations to understand how you collaborate and operate day-to-day.
Offer + references
We’ll make a non-binding offer verbally or by email, followed by a couple of short phone or video calls with references that you provide.
Requirement for background screening
Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.
This may include using external vendors to verify the below:
- Your education
- Any criminal history
- Any political exposure
- Any bankruptcy or adverse credit history
We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.
By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.
Benefits
Some other great things about working at Sleek…
Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.
Flexibility: You’ll be able to work from home 2 days per week. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year
Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.
Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.
Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy. We have planted over 29,271 trees to reforest our ecosystem and saved 7 tons of paper from landfills by processing over 1.4M pages through SleekSign. We aim to be Carbon Neutral by 2030.
