Curious about what it’s like to work at the world’s number 1 discovery platform as an Ad Operation Specialist? We’re glad you asked!
What is the key purpose of an Ad Operation Specialist ?
As an Ad Operation Specialist working on the Operation team in Gurgaon, India.
The Ad Operations group at Taboola is responsible for setting up and managing display and video campaigns configurations to ensure streamlined execution of our advertiser and publisher ad delivery. As an Ad Operations Specialist, you will be owning the responsibility of end to end campaign management and performance in Taboola’s platform. One of the important responsibilities of this role would be to understand the client's goals and objectives and ensure campaigns are set up to achieve those goals.
At Taboola, we currently work in a hybrid work model giving employees the flexibility to work from home a few days a week.
What are some of the things you do on a day-to-day basis?
As a Ad Operation Specialist, you will:
- Execute upon day to day deliverables related to ad campaigns (Ex: Campaign setup, QA and flawless execution of campaigns) to the internal clients of Taboola globally within defined SLAs and KPIs
- Work closely with internal teams to ensure highest level of client satisfaction on direct campaigns
- Run periodic analysis of all on-page attributes and provide recommendations based on SEO best practices for optimisation by working with the account management teams.
- Own your domain and be the subject matter experts in ad serving platform/tools and work to continually optimize the platform usage and provide up to date best practices.
- Prepare presentations and reports to be shared with the clients as and when needed by performing the required analysis
- Collaborate with the internal teams like product, R&D, business and professional services to resolve any ongoing challenge.
What skills and qualifications do I need?
For this role it is essential that you have:
- 2+ years in the digital marketing and Ad technology industry with a strong understanding of the programmatic landscape, existing and emerging ad technologies, ad serving, analytics, enterprise marketing and big data
- 2+ years working directly with ad technologies such as SSP’s, DMPs, DSPs, Ad Exchanges, Ad Servers
- Strong understanding of CPM, vCPM, CPC, CPCV and CPA models
- Candidate with excellent articulation and communication skill set
- Excellent analytical skills and ability to deliver as per the deadline with flawless execution
- Ability to navigate ambiguity or work with changing workflows and processes
- Willingness to work in rotational shifts
- Ability to collaborate extremely well with teams internally and externally
- Strong familiarity with ad serving technologies, platforms and tools with hands on working experience
- Hands on knowledge on ads tool – Taboola Ads, Google Ad Manager, Google Ad words, TTD, Outbrain, AMobee and other video add servers like Spring serve
- B.E. or B.Tech. degree in Computer Science or another graduate equivalent stream
Additional Qualifications that we might consider to add
- Campaign Optimisation across Display/Search Platforms
- Trafficking across Display/Search Platforms
- Search Engine Optimisation (SEO)
Why Taboola?
- Taboola is the world’s leading recommendation platform reaching over 500 million daily active users. We’re growing rapidly, and have recently gone public on the NASDAQ.
- We work with some of the biggest names in the business. Our clients include Business Insider, NBC, Wells Fargo, Adidas, and more.
- Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture.”
- If you ask our employees what they love about Taboola they will tell you that here, they are able to discover their best professional selves, explore where they can grow, and learn from and together with smart and talented people.
- At Taboola, we pride ourselves in making an impact on how people consume content across the world, a culture of transparency, passion, and a diverse, inclusive and friendly work environment.
- You can get to know us more by visiting our company website, careers site, Taboola Life blog and social media channels; Facebook, Instagram, Twitter and LinkedIn
Want to learn more about us, you’re welcome to watch the latest News article about Taboola
Sounds good, how do I apply?
It’s easy, submit your CV by clicking the “Apply” button below.
Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.
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