ABOUT THIS JOB
This is a Data Entry position. As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media using bespoke monitoring software.
Shift Timings:
10:30 AM - 6:30 PM or 1:30 PM - 10:30 PM
RESPONSIBILITIES
- Using Nielsen applications, identify relevant advertising from a variety of media
- Enter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activity
- Follow and understand coding rule guidelines
- Follow established business rules to identify products or services being advertised.
- Identify valid new brand records to flag for additional research.
- Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
- Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Title Information.
- Work as part of a team to ensure all departmental deadlines are met
- Work to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreements
- Receive feedback from your line manager or supervisor and act upon it to ensure continuous improvement
- Work closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goal
- Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.
PERSONAL SKILLS
- High focus on attention to detail
- Delivery focused
- Excellent written and verbal communication skills
- Excellent typing skills
- Good basic numeracy skills
- Good understanding of the Google suite
- Fluent in UK English
- Demonstrate both strong results focus and sensitive people skills
- Be flexible and open to change
- Knowledge of UK brands is a plus.
- May be required to work weekends as part of a shift rota.
- May be required to work some UK Bank Holiday days in line with department shift rotas.
REPORTS TO
- Team Leader (Ad Intel Operations)
Top Skills
What We Do
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.
