Teams at Valerie Group

Develop brand voices, campaign concepts, messaging frameworks, social content, performance ads, website copy, eCommerce content, and CRM campaigns for consumer brands across international markets. Collaborate with creative, design, strategy, web, and performance teams to produce original, commercially effective messaging. Adapt copy across platforms, support brand building and conversion, manage multiple briefs, and maintain high editorial quality while using AI thoughtfully.

Leads end-to-end creative project execution across multiple e-commerce brands, coordinating internal teams and external suppliers. Responsibilities include managing packaging, product artwork, marketing assets, production documentation, timelines, quality reviews, vendor relationships, and creative workflow improvements. The role also contributes to AI-powered creative workflows and requires strong project management, stakeholder communication, and organizational skills.

Own lifecycle email and SMS marketing across e-commerce brands, including welcome, abandoned cart, post-purchase, launch, and win-back journeys. Use Klaviyo, segmentation, automation, personalization, experimentation, and analytics to improve customer engagement, conversion, and revenue. Collaborate with creative and marketing teams, develop scalable campaign systems, and provide data-driven recommendations.