Teams at Thermo Fisher Scientific

Develop and execute regional marketing strategy for Thermo Fisher Scientific’s Chromatography and Mass Spectrometry division across APJ. Lead integrated digital, direct, event, product launch, demand generation, and sales enablement programs to drive customer engagement, pipeline, bookings, and market growth. Partner with commercial, business unit, market development, and global marketing teams to translate regional customer and market insights into measurable initiatives within a global matrix organization.

Develop and execute B2B marketing campaigns across digital, email, and event channels to generate leads, support revenue growth, and strengthen customer relationships. Build account-based marketing and segmentation strategies, create content, manage nurture programs through CRM and automation platforms, analyze campaign performance, and optimize customer engagement, retention, and marketing ROI. Partner closely with sales and business leaders while managing multiple programs independently.

Develops strategic recommendations and supports digital transformation initiatives through market intelligence, competitive analysis, financial modeling, and data-driven research. Coordinates multidisciplinary projects, identifies growth opportunities, applies innovation methodologies, and integrates AI platforms and APIs. Partners with cross-functional teams, presents findings to senior stakeholders, manages multiple initiatives, and contributes to strategic planning within a scientific instruments or technology business.