Teams at Tata Teleservices Limited

Leads B2B technology product content marketing, including product narratives, launch campaigns, website copy, sales enablement, case studies, video scripts, and content lifecycle management. Partners with Product, Sales, Brand, SEO, and creative teams to simplify complex offerings, deliver launch assets, maintain content quality, and measure engagement, enquiries, conversion, and sales effectiveness. Requires hands-on product launch ownership, exceptional writing, stakeholder management, AI-enabled content production, and a portfolio demonstrating measurable results.

Leads revenue growth from existing B2B customers through cross-sell, upsell, upgrades, and renewal conversion. Develops account expansion strategies, identifies customer opportunities, builds ROI-based proposals, and manages expansion pipelines and forecasts. Partners with sales, customer success, account management, product, marketing, finance, and channel partners. Enables regional teams and partners, conducts account reviews, provides market insights, and reports revenue performance and risks to leadership.

Own B2B brand and social media strategy across major platforms, translating brand positioning into campaigns, content, thought leadership, and audience growth. Manage editorial planning, creative briefs, publishing, social listening, reputation management, agencies, and stakeholder coordination. Analyze channel and campaign performance, optimize activity, and use AI-enabled tools responsibly while maintaining brand quality, compliance, and measurable business outcomes.