Teams at Tata Tele Business Services

Owns B2B technology product content marketing from positioning and storytelling through launch, distribution, measurement, optimization, and retirement. Creates product pages, campaigns, sales enablement assets, scripts, case studies, and other customer-facing content. Partners with Product, Sales, Brand, SEO, Campaigns, designers, and agencies to simplify complex offerings, support product launches, maintain content quality, and connect content performance to engagement, qualified enquiries, conversion, and sales effectiveness.

Leads revenue growth from existing B2B customers through cross-sell, upsell, upgrades, and renewal conversions. Builds account expansion strategies, identifies customer whitespace opportunities, manages regional sales and channel partner collaboration, develops expansion pipelines, forecasts revenue, enables partners, and presents performance insights to leadership. Partners with Product and Marketing on upgrade campaigns and provides market intelligence to influence product strategy.

Leads business excellence, quality, continuous improvement, and integrated management systems. Owns Business Excellence action plans, KPI governance, TBEM assessments, process improvement initiatives, ISO-based management systems, audits, certifications, and closure of findings. Builds organizational capability through training and cross-functional collaboration while ensuring audit readiness, certification continuity, and measurable business outcomes.