Rokt Inclusion & Diversity

Rokt’s hiring process is built on structured, objective, and bias-mitigated practices. All hiring decisions are based on merit and alignment with our values, with a strong commitment to equal employment opportunity and anti-discrimination at every stage.

• Structured Interviews & Standardized Rubrics: Every candidate faces a standardized, multi-step process: functional assessments, values interviews (Bar Raiser), and background checks. For engineering and technical roles, internal and external candidates are assessed by trained interviewers using distinct, role-appropriate assessments to ensure fairness.
• Bias Mitigation & Training: All interviewers receive training on inclusion, unconscious bias, and anti-discrimination laws. Rokt uses clear rubrics and panel decisions to remove subjectivity from hiring and promotion decisions.
• Diverse Candidate Pipelines: Rokt invests in early-career hiring programs, university recruiting, internships, and coding bootcamps to ensure a broad, diverse pipeline. The goal is for 90% of new hires to be L1–2 (early-career), with strong representation from underrepresented groups and non-traditional backgrounds.
• Equal Opportunity & Accessibility: Rokt is a global, equal opportunity employer, ensuring everyone has access to roles, promotions, and training free from discrimination or harassment. Programs are in place to support people overcoming disadvantage where appropriate.
• Transparency & Feedback: Job descriptions are transparent, and feedback is provided to all candidates at the end of the process. Internal candidates have a clear, fair path to new roles and are assessed against the same requirements as external candidates.

Rokt’s process is reviewed regularly, and new tools (like Greenhouse Inclusion and skills-based assessments) are adopted to further drive fairness and expand candidate pipelines. Any concerns about discrimination or fairness can be reported confidentially, and are treated with the highest seriousness.

Belonging and inclusion at Rokt are championed through a vibrant network of Employee Resource Groups (ERGs), Affinity Groups, and Social Clubs—each with dedicated budgets, executive sponsorship, and People team support. ERGs are voluntary, employee-led, and focus on professional development, mentorship, allyship, and advancing company-wide DEI initiatives. Examples include Rainbow Rokts (LGBTQIA+), Womxn Who Rokt, Asian’stars, Blak’stars, Rokt’Estrellas, and Neuro’stars. Affinity Groups (like Parents Who Rokt and Lox’stars) and Social Clubs (like Runners Club) further foster connection and inclusion across interests, backgrounds, and life stages.

Inclusion is also reinforced by:

• Company-wide inclusion training and respectful communication standards in all channels.
• Inclusive benefits such as gender-affirming care, floating holidays, caregiver support, and wellness stipends.
• Anonymous feedback channels and open forums for questions, ideas, and recognition.
• Visible support from leadership and regular, in-person events that celebrate diversity and connection.

Employees highlight psychological safety, the ability to bring their full selves to work, and active ERGs as daily evidence of inclusion. Rokt’s culture encourages open dialogue, continuous improvement, and shared accountability for making everyone feel welcome and valued.

Inclusion and diversity are woven into Rokt’s DNA—not just as policies, but as daily lived experience. Rokt supports a broad network of Employee Resource Groups (ERGs), Affinity Groups, and Social Clubs, each with dedicated budgets, executive sponsorship, and People team support. ERGs focus on underrepresented groups and shared identities, driving professional development, mentorship, allyship, and company-wide DEI initiatives. Examples include Rainbow Rokts (LGBTQIA+), Womxn Who Rokt, Asian’stars, Blak’stars, Rokt’Estrellas, and Neuro’stars.

Rokt’s anti-discrimination and Equal Employment Opportunity policy is clear and strictly enforced: all employment decisions are based on merit, with zero tolerance for discrimination, harassment, or retaliation. Everyone—regardless of background—has equal access to roles, promotions, and development, and programs are in place to support those overcoming disadvantage.

Other hallmarks of Rokt’s approach:

• Inclusion training for all team members and leaders.
• Inclusive benefits: gender-affirming care, floating holidays, caregiver support, and wellness stipends.
• Anonymous feedback channels and clear reporting processes for any concerns.
• Visible leadership commitment, public reporting, and accountability at every level.

The culture is built on trust, collaboration, and “Better Together”—breaking down barriers, aligning around shared goals, and celebrating diverse perspectives as a core strength.

Rokt’s inclusion philosophy: “Greatness is never achieved in isolation. The power of we will always outperform the power of me.” Inclusion, belonging, and diversity are not initiatives—they’re foundational to how Rokt’stars work, grow, and win together.