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The Group Product Manager is responsible for defining product strategies and implementing tactical plans to ensure brand growth. Key responsibilities include managing promotional activities, budget monitoring, market analysis, and collaborating with cross-functional teams for product performance improvement. The role focuses on achieving market share growth and compliance with regulatory requirements.
The Brand Manager is responsible for defining and implementing product strategies aligned with local management and global marketing. They develop brand tactics, manage promotional campaigns, monitor brand performance, and lead cross-functional teams to align marketing efforts while ensuring compliance with regulations. Key responsibilities include budget management, market insights research, and executing both central and local marketing activities.