Teams at My Beacon

Own lifecycle marketing across onboarding, activation, engagement, reactivation, and winback. Build behavior-based segments and multichannel campaigns in CleverTap, analyze funnels and cohorts using SQL and Metabase, and identify growth opportunities. Develop and test hypotheses, optimize campaign performance, write conversion-focused copy, partner on growth experiments, and track metrics including CAC, activation, retention, and LTV.