Teams at Maker Lab

Lead and coordinate APAC marketing campaigns for a major technology client: define regional campaign strategy and targets, manage cross-functional execution across owned and paid media, produce launch updates and performance reports, train APAC marketers, monitor complex campaigns, and support strategic initiatives like user sentiment measurement.

Lead an offshore delivery team for programmatic/biddable media, owning campaign performance, end-to-end process and QA, and managing Activation Specialists and Analysts in a remote-first environment. Translate strategy into actionable plans, troubleshoot platform issues, ensure billing and compliance, and build documentation, onboarding and escalation processes while reporting to leadership and supporting new business.

Set up, activate, optimise and report end-to-end programmatic campaigns across display, video, CTV, audio and high-impact formats. Manage trading operations, pacing and budgets, apply audience targeting and creative testing, follow QA processes, maintain documentation, provide weekly and end-of-campaign reporting, liaise with publishers, support proposals, and contribute to product and automation improvements within a remote team.